Articles

PD’s have an amazing range of tools today to help choose which songs to play. All provide interesting information that can be deployed in valuable ways. While there’s a clear benefit in having insight into which songs are going to be hits in the near future, there’s also a clear need to understanding which songs…

For 2016, NuVoodoo fielded two national consumer studies.  One focuses on programming issues, in part tracking some of the questions we’ve asked in previous studies to look at consumer satisfaction with terrestrial radio as well as usage and perceptions of the ever-growing competition for consumer ears coming through the internet and mobile internet.  The second…

You’ve seen the meme on Facebook concerning just about every occupation under the sun: “Being a [fill in occupation] is easy, it’s like riding a bike – except the bike is on fire, you’re on fire, everything is on fire and you’re in hell.” But, that sentiment certainly should have been written originally about being…

Go back far enough in the history of music radio and you find deejays who picked the music on their shows.  These were music-connected people first and entertainers second.  To be sure, those who rose the highest were entertainers in their own right, but it was their connection to the music, their understanding of the…

One year ago we published this wish list for radio in 2015: News and talk stations that make people feel smarter Talk talent who make entertaining their primary mission Morning shows (and talent in other dayparts) who are legitimately, laugh-out-loud funny (we’ve got many, but we need many more) Non-duplicable content on all stations (taking…

The morning radio show.  It’s what defines our medium for many people.  Think about the portrayals of radio in movies and TV; it’s almost always a morning show.  Too often it’s not even a flattering portrayal, but the fact remains that it’s what sticks out about the medium.  The morning show is generally the daypart…

Instagram has been climbing the ladder of relevance and popularity among radio listeners, especially that small subset predisposed to accept a PPM or a diary. While the digerati have been crowing about SnapChat and Vine and other portals gathering usage among younger consumers, our studies have shown that Instagram is the platform to watch. And…

Comparing research respondents who predict they would empanel into a PPM-type sample versus those who predict they would not be drawn into such a panel (in the 6th NuVoodoo Ratings Prospects Study – the 7th is in the field now), we noted that Concert announcements and Contests ranked at the top among the PPM Likelies…

If the ideal way to select and schedule music for the plurality of heavy music radio listeners is requests and submissions, why don’t more stations portray that in their presentation and imaging?  Of course, ideals vary from format to format.  In current-based formats preference for adherence to charts gets stronger and in gold-oriented formats preference…

Many PD’s spend hours every day generating the music logs for their stations, working to make every quarter hour as good as it possibly can be, given the competing interests of rotations, vertical and horizontal replays, artist separation, sound coding and the like. Additional hours are spent every week reviewing research and other intel on…