Skip to content
Articles
Are These Kids About to Get Wiped Out in an Accident?
There were a lot of drowsy people stumbling through their days this past Wednesday: those of us who stayed up late to watch the premiere of the new CBS-TV Late Show with Stephen Colbert. During the show, parents of driving-age teens cringed as a cinematic-looking commercial came on showing three teens in a car, listening…
Read MorePumpkin Spice Lattes Mean Just One Thing
The days are getting shorter. School buses are back on the road. Pumpkin spice lattes are returning to your local coffee house. All of this, of course, can mean only one thing: budget time is nearly here! One of the toughest things about serially-tightened budgets is that many stations are looking for ways to reduce…
Read MorePeaceful Coexistence Doesn’t Mean We Can’t Fight
At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011. We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year. But, things are now moving so fast, especially in Social…
Read MoreWhy We Love Meter Wearers
We love those who will wear a PPM for a lot of reasons. We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them). But, PPM wearers are radio’s…
Read MoreThe Importance of Personalization
We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel at the NAB Radio Show in Atlanta. In these latest data we again see the tremendous power of direct mail as a point of contact…
Read MoreAnd the Best AC Slogan is…
In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country. Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC. We’ll also disclaim that it’s a national sample and that the results…
Read MoreImagine This…
Imagine this revised history: One in which many years ago computers became small, the internet connected everything and short-distance wireless communication was commonplace. Now, imagine that only within the past decade we’d developed wireless technology that allowed the transmission of a signal over a range of 30 miles or more. Now imagine that our government…
Read MoreLong Live the Landline, May it Rest in Peace
At the beginning of this year, referring to data from our 3rd NuVoodoo Ratings Prospects Study, we showed that the landline telephone has become a less relevant place to search for respondents when conducting research for radio. While landline enjoyed near ubiquity to reach US consumers as recently as the year 2000, penetration today has…
Read MoreSocial Media and Theater of the Mind
It’s exciting when you see a friend from outside the radio business post about radio on Social Media. With all the buzz about new media, reminders of radio’s continuing relevance are wonderful. So, this post from a non-radio friend in the Philly area, female age 27, caught our eye: Thank you to Elvis Duran and…
Read MoreWhat Happens When You Only Listen to Your P1’s?
If you’re watching the ratings and reading other radio pundits you’d be likely to believe that this is a bad time to be in the spoken word business in radio. If you’re looking for ratings performance on talk stations in most markets, you’ll need to start by scrolling down toward the bottom of the rankings. …
Read More