Articles

Delight.  According to Merriam-Webster it’s “something that makes you very happy; something that gives you great pleasure or satisfaction.”  In other words, it’s what most music radio stations strive to do for listeners every day.  For many years, simply the continuous stream of well-chosen songs was enough to be delightful:  “We let our music do…

In the latest NuVoodoo Ratings Prospect Study we’re again seeing the good news about likely PPM participants – as well as the not-so-good news. As we’ve reported previously, likely PPM participants use more radio than those who would likely eschew the offer of a meter. The self-assessed numbers in our study show PPM Likelies coming…

The unknown call to a landline has become as undesirable as the unexpected knock on our door from an activist seeking signatures on a petition, a religious zealot seeking to inform you about your salvation or a local candidate seeking your vote. If you’re among the roughly half of the population who still has a…

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.” Radio programmers and marketers need to be able to concentrate as well, because they’re hunting ratings participants. With so few meters or diaries spread around in the Zip Codes that Nielsen will reveal have been the sources of recent listening in a market, tilting the tables in…

PPM Respondents: Love ‘em or Hate ‘em? In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to…

With iOS 9, Apple adds its Find Friends app into the OS. While families and spouses (and close knit groups of friends) have installed it (or Find iPhone) to keep up on one another’s whereabouts, the app will doubtless get more usage and attention with the rollout of the new iOS. And it brings up…

Despite the incredible ability to tweak Pandora to your exact music taste, we wondered, day-in, day-out, which has the perception of doing a better job with music selection: Pandora or broadcast radio.  The facts of the matter are that radio has spent decades applying both science and art to making better playlists and that while…

There were a lot of drowsy people stumbling through their days this past Wednesday: those of us who stayed up late to watch the premiere of the new CBS-TV Late Show with Stephen Colbert. During the show, parents of driving-age teens cringed as a cinematic-looking commercial came on showing three teens in a car, listening…

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social…