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Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.
Read MoreHow Many People Have You Delighted Today?
As you increase the depth of what you know about your listeners, your palette of attitudes and ideas to reflect becomes bigger and richer, meaning that you have more ways to touch more of your audience in a given day… increasing the likelihood that you can pleasantly surprise them every day.
Read MoreTrue/False: None of My Friends Listens to FM or AM Radio
The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.
Read MorePodcast: All Access Interviews NuVoodoo President/CEO Carolyn Gilbert
Backstage at the 2018 Worldwide Radio Summit, Carolyn Gilbert of NuVoodoo Media Services talks about how radio research has evolved over time and what it means for the future of the industry.
Read MoreWho Says Radio Stations Are Playing What They Want When They Tune In?
Agree or disagree: The radio stations you listen to are usually playing what you want when you tune in.
Read MoreDo Stations Usually Play What Listeners Want Right Away?
How would you sell radio to a generation that’s completely conversant using streaming music?
Read MoreMarket Cluster or Local Content Engine?
As in-car infotainment systems get more complex, it seems assured that voice commands will gain favor very quickly.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
Thinking about ways to improve ratings in the year ahead, we looked back at what we’d written about radio this year.
Read MoreTen Ways to Improve Ratings (and Radio) in 2018
We hope the above makes up for the Thirty Things You Can Do to Destroy Your Ratings we published last week.
Read MoreA Renaissance of Radio at Home?
This new technology does force some housekeeping for some stations.
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