Podcasting

Back when radio stations did a lot more focus groups than they do now, every moderator’s guide included what became known as “The Magic Wand Question.” Respondents in the focus group were asked to imagine that the moderator had given them a magic wand they could use to change anything about the radio station that…

NuVoodoo’s Carolyn Gilbert was with Steve Goldstein from Amplifi Media at Talk Show Boot Camp in Atlanta last week sharing some findings from the first-ever NuVoodoo Podcast Study. Starting from a sample of nearly 9,000 Persons 14-54 across all PPM markets, we drilled down to just under 3,000 respondents based on at least regular, monthly…

In the game, Monopoly, the rent for the lowest-tier property, Mediterranean Avenue, is $250 when it has a hotel. The rent for Boardwalk, with a hotel, is $2000. At $2000 per visit, that’s not a hotel – that’s a destination resort! Destination resort: one of those places that offers more than lodging, that offers an…

Managers are increasingly under scrutiny to “do things differently” – and rightly so. As we’ve observed before, Einstein is said to have defined insanity as doing the same thing over and over and expecting different results. As radio adapts to its latest set of new competitors and embraces the possibilities of new technology, it’s important…

Years from now, the memorable thing about 2016 will be last month’s Presidential election and the campaigns that preceded it. But, it’s been quite a year in radio and here at NuVoodoo as well. We began the year sharing highlights from our seventh NuVoodoo Ratings Prospects Study. We showed that building connections with listeners within…

For itinerant radio managers, the go-to petri dish for in-car listening has long been the taxi ride from the airport. The focus group of one. The individual depth interview with a guy who drives around all day (often listening to the radio). Sometimes there’s the serendipity of the cabbie listening to the station you were…

For our presentation earlier in August at Morning Show Boot Camp 2016 we conducted a study of over 500 listeners apiece in the top three markets in the country. We screened the 18-54’s in the study to ensure that 100% were habitual morning radio listeners. To get to the respondents we called Superfans, we scraped…

We’re right in the midst of getting the 8th NuVoodoo Ratings Prospect Study out of the field and starting data processing, tabulation and then the analysis – to see what’s changed since the beginning of the year and what new insights we can glean about radio’s lifeblood: PPM wearers and diarykeepers. We’ll be rolling out…