Webinar

Podcast listeners feel they’re smarter and better informed compared to non-podcast listeners. It’s finding number nine in our year-end countdown.

This is the fourth video in our ongoing study presentation to the Food & Beverage Industry. Part 4 is all about grocery delivery. See the complete series at nuvoodoo.com/food-beverage.

As we’ve seen with grocery delivery services, a significant portion of consumers who initially sample boxed meal delivery are more likely to become regular customers. Put simply, if you get them to try it, they’ll be back for more.

In our third look at NuVoodoo’s consumer study for the Food & Beverage Industry, we’re focusing on consumers who are less brand loyal and more open to switching. We’ll also show you the ad channels that these “persuadable brand switchers” use most and where they pay more attention to advertising

Consumers are now facing the fastest growing food price increases in four decades In PART 2 of our five-part series, our focus is on the top food and beverage trends of 2022. We fielded this research for the Consumer Packaged Goods and Retail Food industries to help our partners better understand inflation’s impact on consumer…

Between COVID shutdowns, supply chain disruptions, and the insidious impact of inflation on consumer spending, no industry has had it rougher than the Retail Food and Consumer Packaged Goods industries. Part 1 of our five-part video series reviews data from NuVodoo’s Inflation Impact Quantitative Study of nearly two thousand 18+ shoppers nationwide.

We surveyed hundreds of previous attendees of @podcastmovement and registrants for Podcast Movement 2022 to find out what was important to learn from listeners, then did qualitative one-on-one interviews with regular podcast listeners and a nationwide survey of podcast listeners. This is what we discovered.

Facebook’s parent company Meta predicted that Apple’s ad tracking changes would cost the company $10 billion in ad revenue this year. Facebook spent years building the world’s biggest social platform. But personal data, which was once considered its biggest asset, has become a liability amid privacy crackdowns. It’s a little over a year since Apple…

NuVoodoo’s Ratings Prospects Study XX was our largest yet! Over 5,000 screened and compensated respondents, including one thousand past, current, and likely future panelists, participated in this, our 20th semi-annual radio listening study. We’ve modeled our respondent recruiting in parallel to how a ratings company places meters, right down to the type of wearable selected:…

Twitter has sued billionaire Elon Musk in an effort to force him to follow through with his deal to buy the social media company. So how big is the audience, really? At issue: BOTS because they can give a false impression about how many real people actually use Twitter. So how do Twitter users compare…