Webinar

In early February, Facebook took a big earnings hit, and its parent company Meta’s stock tanked!. It blamed Apple. Warning how that company’s recent security measures would cost $10 billion dollars in lost advertising in 2022. Facebook’s admission is the most concrete data point so far about Apple’s App Tracking Transparency feature, and its impact…

Advancements in technology have given consumers access to streaming content, anywhere and at any time. The huge increase in appetite for audio content represents a massive opportunity for brands to connect with consumers. But successful advertising is always a function of reaching the right audience with enough message frequency to make a difference. That’s where…

To get you ready for our upcoming webinar here’s more sneak-peak data from our January Ratings Prospect Study. Watch this video to learn where the game is won & lost among working listeners likely to participate in the ratings. Then head over to nuvoodoo.com/webinars to reserve your spot for our full presentation on February 16th.

We’re preparing to share the 19th NuVoodoo Ratings Prospect Study with the industry on February 16th at 1 PM EST, 10 AM PST. Go to nuvoodoo.com/webinars to reserve your spot. Watch this preview to get a first look at our January data. The percentage of ratings prospects in our sample has remained remarkably consistent over…

With the Omicron variant pushing COVID numbers far beyond last winter’s peak, we wanted to get fresh data on how coronavirus-weary people were feeling in the face of this new surge. So, we fielded a fresh sample of over 1500 adults ages 18-64 nationwide last week. We started with vaccination status – shown here compared…

This completes our Top 10 Countdown of the top findings of 2021. Be sure to join us on February 16th for NuVoodoo’s Ratings Prospect Study 19, our first look at radio listeners, and especially those willing to accept a meter or diary, in 2022! Visit nuvoodoo.com/webinars for more.

We have a brand new Ratings Prospect Study in the field, and we’ll be sharing it with the radio industry in February. Meanwhile, we’re counting down the 10 most important things we learned or confirmed from listeners likely to be part of the ratings last year. Here’s number 2.

We tested a panel of nine tactics you might use to generate listening occasions. As expected, the $1000 prize is up at the top of the ranking and ties with commercial-free workday kick-off music sweeps & weather emergencies as top tune-in catalysts.

Inflation has the US economy. As a result, it’s more expensive for radio stations to use contest prize money as a listening lure.