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Top 10 Findings of 2021: #5 –Digital Video Compulsives Are the Key to Marketing Radio Stations
Since the pandemic began, we’ve noticed a huge shift in the amount of video being consumed on TV screens and the amount of long-form programming begin consumed on any device. So we’ve put together a new metric called Digital Video Compulsives. These are people that use YouTube MORE than 3x times a day or watch…
Read MoreTop 10 Findings of 2021 #6: RPS “Yes” Listeners Are More Likely to Engage Radio Stations Digitally
Top 10 Findings of 2021: Our countdown continues with research takeaway #6: RPS “Yes” listeners are more likely to engage radio stations through digital channels just like this one.
Read MoreTop 10 Things We Learned in 2021 – Number 7
NuVoodoo fielded its 17th and 18th Ratings Prospect Studies in 2021. Once again focused on comparing and contrasting rank n file radio listeners with those likely to participate in the ratings as a panelist or diary keeper. We’re counting down the top 10 things we’ve learned or confirmed in 2021
Read MoreTop 10 Things We Learned or Confirmed About Radio Listeners & Ratings Respondents in 2021. #8
At NuVoodoo, all our marketing plans and programming recommendations are informed by our own internal research. We solicit the opinions of thousands of radio listeners in two massive Rating Prospects studies each year. We’re especially interested in feedback from those likely to participate in the ratings as a panelist or diary keeper. We’re counting down…
Read MoreTop 10 Things We Learned or Confirmed About Radio Listeners & Ratings Respondents in 2021. #10
#10 – Those who participate in the ratings are a small fraction of the total listenership.
Read MoreNuVoodoo Adds Digital Out-Of-Home Specialist (Digital Billboards, Transit Shelters, etc.) to Team!
NuVoodoo welcomes new team member, and out-of-home (OOH) specialist, Andrea Parikh to its marketing team. Yup, we’re talking about digital billboards, digital transit shelters and other digital signs which can be purchased programmatically – just like how we manage any traditional digital campaigns for radio stations. With work-from-home transitioning to work-out-of-home (OOH), NuVoodoo is introducing…
Read MoreFacebook Distrust Levels Increase After Whistleblower. But Are Listeners Using It Less?
With a Facebook whistleblower making waves on 60 Minutes recently, not to mention the intensely negative news cycle that followed, we wanted to see how is Facebook’s overall usage and trust are holding up in the wake of its recent problems. So we fielded a NuVoodoo Quick-Turn Study to get answers fast. Watch.
Read MoreTop 5 Reason Listeners Say Yes to Nielsen & Become Radio Ratings Participants
NuVoodoo builds digital products and executes research and marketing programs for radio stations and other media. How can we help you?
Read MoreThe Top Five Digital Platforms Radio Stations Should Use To Find and Influence Ratings Participants
Only a small percentage of listeners agree to participate in the radio ratings. It’s about one in seven who even fit the profile of a “Ratings Likely,” based on results from a decade’s worth of NuVoodoo semi-annual Ratings Prospect Studies. According to our latest 2021 RPS data, here are the TOP FIVE social/digital platforms these…
Read MoreNuVoodoo Quick-Turn Study: iOS Users More Likely to Opt-In to App Tracking Despite New Apple Tech
We were more than a little concerned that Apple’s recent, aggressive move in the direction of increased consumer privacy might significantly impact location-based targeting as a strategy. But as you are about to learn in this video, our concerns about a mass exodus from app location tracking may have been overblown. This latest NuVoodoo Quick…
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