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NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
As noted last week, we’re just getting the results of our latest NuVoodoo Ratings Prospect Study out of the field and beginning the task of dissecting and compiling the results to inform our bleeding-edge digital marketing programs and share deeper insights with clients. Most importantly, these studies expand our understanding of radio’s most important listeners:…
Read MoreWe’re right in the midst of getting the 8th NuVoodoo Ratings Prospect Study out of the field and starting data processing, tabulation and then the analysis – to see what’s changed since the beginning of the year and what new insights we can glean about radio’s lifeblood: PPM wearers and diarykeepers. We’ll be rolling out…
Read MoreAs we’ve shown with our Ratings Prospect Studies for a number of years now, chief among the list of what motivates someone to consent to being part of the Nielsen Audio sample, either PPM or diary, is the modest stipend provided for their participation. But, lurking behind that something-for-nothing desire is the desire to have…
Read MoreThere’s been a lot of buzz in the past week about Facebook throttling back publisher content in News Feeds. Facebook’s explanation of the change is that “friends and family come first.” Some will complain that the change is another attempt to move more businesses over to paid posts. But, it was revealed this spring “that…
Read MoreFor Conservative-leaning talk stations, what brings station communities together is pretty obvious. For NPR, it’s also obvious (though in a different direction). While it varies for different music radio formats and stations, the starting point is pretty consistently that listeners like the music the station plays. In terms of finding a way for a music…
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