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Are You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II
Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago?
FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).
Read MoreSnapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents
Snapchat can be an incredibly potent weapon for stations this fall.
Read MoreAre You Attending Podcast Movement?
Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…
Read MoreWho Should be in Your Music Test Sample?
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
Read MoreAre You Having a Party?
We like parties in part because we like shared experiences. That bond, being able to talk to someone else about the shared experience is important.
Read MoreHow Many Songs Are Listeners Exposed To?
With more stations playing fewer titles, accurate and regular music testing becomes more important than ever.
Read MoreSomething About Commercials You Could Fix …
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Read MoreWho Signs Up for Radio Station Databases (and Why They Matter to You)
It takes time and on-going effort, but these tactical communications stand an outsized chance of connecting you with listeners who may lift your AQH in the future.
Read MoreBringing Back Streaming Converts & Competition from Podcast
While Broadcast Radio doesn’t have the luxury of programming to the very long tail served by many podcasts, there are high interest topics to be mined.
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