All Access Articles

A CHR client remarked recently that he’s concerned online music services are eating up his midday ratings.  This is a very smart programmer at a major market CHR.  We felt compelled to share with him some data from our 2016 Ratings Prospects Study that support his hypothesis. The epicenter for the new online radio services…

Facebook recently crossed the 3 million advertiser mark. Declarations of death for Facebook have not only been greatly exaggerated, they’ve been dead wrong. There’s a reason so many advertise on the Facebook ecosystem (which includes a mobile phone network and Instagram, by the way). According to the latest NuVoodoo Ratings Prospect Study, Facebook usage has…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by Women 18-29 who are P1 to a CHR station – mainstream or rhythmic.  We’ll also disclaim that it’s a national…

“Make humor the primary content thrust of the morning show.” How many times we’ve read those exact words when reviewing other research companies’ perceptual studies when we’re taking on new perceptual clients. More than one research company out there makes that recommendation repeatedly. And, on the one hand, why wouldn’t they? Many of the most…

This week we’re looking at one of the continuing discussions in spoken word radio and peering into our 2016 NuVoodoo Ratings Prospects Studies for answers. In our data, among those who think the talk or news/talk station they listen to most is great, 16% complain that Talk radio spends too much time talking about politics. …

Headlines in the tech world have finally started to trumpet what we’ve known at NuVoodoo for quite some time: Twitter’s user growth has stalled. Through our Ratings Prospects Studies we’ve been tracking Twitter’s stagnation for years. When we asked the constituencies for each of the Social Media platforms whether they’re using the platform more, less…

At NuVoodoo we’re sometimes asked whether we’re a research company that does marketing or a marketing company that does research.  The answer to the question is, “Yes.” We’re a company that provides services to help broadcasters win. So, we were flattered when someone posted a comment on a Facebook ad for our Which Hunt marketing…

Music radio has been testing its songs for decades now using carefully-targeted samples of listeners to rate song hooks. Of course, we use research to determine the overall awareness and popularity of DJ’s and personalities – and sometimes even the recurring bits and features they may employ. But, what about the other elements – the…

We all know that music radio in general suffers a perception that it repeats songs over and over.  Anecdotally, we also all know that smaller playlists tend to generate better ratings than larger ones.  Now that the word “playlist” is part of the vernacular for many people because of iTunes and other platforms, we wondered…

For many reasons, Social Media contact and advertising has become a vital channel for lots of radio stations. Not only can they reach and have a dialog with current and potential listeners, but they can also put the odds of interacting with ratings respondents squarely in their favor. We accelerated the frequency of our NuVoodoo…