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Moneyball & Listening Devices
Moneyball for Radio means working to find that next tenth of an AQH Ratings point to bring your station to the next level for your sales team. It means using everything at your disposal to tilt the table in your favor in pursuit of that next tenth. Our latest NuVoodoo Ratings Prospects Study was fielded…
Read MoreStop Looking at Share
Conversations at radio conventions are peppered with memories of insurgent stations eclipsing incumbents. You never hear about the actual Rating for the station, it’s always AQH Share. AQH Share, where the denominator is the total AQH listening being done in a daypart and/or in a demo. In AQH Rating the denominator is the population in…
Read MoreNew Data: Most Used Apps in the U.S. as of Mid-August 2023
THE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…
Read MoreUnlocking Precision: 7 Alternative Targeting Strategies for a Cookie-Free World
In the ever-evolving landscape of digital marketing, few elements have been as integral as browser cookies. These small pieces of data have fueled the tailored advertisements, personalized experiences, and insightful analytics that have become synonymous with modern online engagement. However, as technology advances and user privacy takes center stage, the foundation upon which much of…
Read MoreHow and When to Use NuVoodoo’s Latest and Most-Advanced Mobile Targeting Solution – Geoframing
Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands. You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing. Until…
Read MoreHow Data Privacy Concerns Impact Station Promotion
We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled…
Read MoreIn The kNOW: Going Mobile
I used to feel naked all day if I forgot to put my watch on in the morning before heading out. Now, if I somehow manage to leave the house without my phone, I’ll return to get it. I don’t even wear a watch anymore. We use our phones for everything; news, weather, calendar, email,…
Read MoreHow Threads is Changing the Social Media Landscape
This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem wasn’t something we did wrong, it was that Meta launched their new social media platform,…
Read MoreSo Long, Farewell, All Access
For many years, we (meaning almost entirely Leigh Jacobs) have met a weekly deadline to supply a column that All Access published. We hope what we’ve written has helped the radio industry in some way. As this week’s deadline approaches, there is no way we can do what we’d intended and talk about data-driven decisions,…
Read MoreYou’re Hosting a Party on September 14!
You’re throwing a party about nine weeks from now on September 14. Parties on Thursdays are unusual, so hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall book for both PPM and Diary markets. With nine weeks to prepare, lots of things are…
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