Articles

First, our congrats to Tom Gjerdrum of Midwest Communications and Armando Rivera for being winners of $100 and $20 respectively in the Instant Win Game that was a part of the interactive webinar we completed last week. We’re practicing what we preach to radio stations about celebrating winners (to push back on the perception that…

Congratulations to Jake Swesey of Cumulus and Bob Neumann of iHeart for winning $20 and $100 gift respectively. They’re the winners in the first of two chances to play Million Dollar Media’s Instant Win Game attached to interactive webinars showing data from NuVoodoo Ratings Prospects Study 13 from earlier this year. Attendees of our final…

NuVoodoo helps stations increase the probabilities for ratings success, but even the best laid plans for programming optimization and marketing for increased audience share involve a little luck, too. Join our webinar starting this week for the opportunity to get paid for every meter you find. All attendees get a chance to play Million Dollar…

You may recall that NuVoodoo hacked its own session at Worldwide Radio Summit in late March. Instead of making attendees sit through yet another research presentation, we did a game show. NuVoodoo President Carolyn Gilbert sniped, “We couldn’t inflict another PowerPoint presentation laden with tables and charts on people at a conference; they’re deadly.” Attendees…

This week’s post comes from the keyboard of NuVoodoo EVP/Marketing, Mike O’Connor. Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement of ad-policy violations with automated bots – and radio has inadvertently fallen into the cross-hairs. The crackdown started in March and has affected…

The most recent crackdown on digital advertising has come from Google/YouTube and they’ve lead the way replacing human ad-content policy-enforcers with bots. You can be sure Facebook will follow in these and other compliance areas.

If you couldn’t make it to Burbank for Worldwide Radio Summit this year, you can still have a chance to play the game we presented at this year’s WWRS. You’ll be able to test your knowledge of likely ratings participants AND have a chance to win cash. We’ll be running the game again online in…

These ratings likelies are more attuned to radio and happier with the stations they listen to, compared to the overall sample. It’s one more reason we love ratings participants.

What can respondents tell you about songs? Keep in mind, they’re respondents – by definition they’ll respond to anything you ask them. People who think a question is irritating or meaningless or confusing often end up becoming non-respondents. But, those who keep giving answers to questions, even if those answers are not very meaningful, are…