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The first installment of the NuVoodoo Fall webinar series, based on our new Ratings Prospects Study 14, kicks off on July 24 (with additional sessions on July 31 and August 5).  This new study was fielded last month and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets. We’re starting…

For music test samples, the axiom, “narrow focus yields broad results,” holds true when administered wisely. The sample sizes typically used for music testing mean there isn’t sufficient sample to populate reliable sub-samples for more than two or three demo breakouts. In most cases, an age range of 10 to 15 years is ideal. Single-gender…

It’s already July. By week’s end, the Fourth of July will be behind us and vacations will kick into high gear as we try to find some family time before kids head back to school and radio stations compete for the fall ratings period starting on September 12. It’s inevitable that much of the spare…

First, our congrats to Tom Gjerdrum of Midwest Communications and Armando Rivera for being winners of $100 and $20 respectively in the Instant Win Game that was a part of the interactive webinar we completed last week. We’re practicing what we preach to radio stations about celebrating winners (to push back on the perception that…

Congratulations to Jake Swesey of Cumulus and Bob Neumann of iHeart for winning $20 and $100 gift respectively. They’re the winners in the first of two chances to play Million Dollar Media’s Instant Win Game attached to interactive webinars showing data from NuVoodoo Ratings Prospects Study 13 from earlier this year. Attendees of our final…

NuVoodoo helps stations increase the probabilities for ratings success, but even the best laid plans for programming optimization and marketing for increased audience share involve a little luck, too. Join our webinar starting this week for the opportunity to get paid for every meter you find. All attendees get a chance to play Million Dollar…

You may recall that NuVoodoo hacked its own session at Worldwide Radio Summit in late March. Instead of making attendees sit through yet another research presentation, we did a game show. NuVoodoo President Carolyn Gilbert sniped, “We couldn’t inflict another PowerPoint presentation laden with tables and charts on people at a conference; they’re deadly.” Attendees…

This week’s post comes from the keyboard of NuVoodoo EVP/Marketing, Mike O’Connor. Are you using digital media to promote your station contest this spring? Google and YouTube have stepped up their enforcement of ad-policy violations with automated bots – and radio has inadvertently fallen into the cross-hairs. The crackdown started in March and has affected…