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DJ’s Shouldn’t Pick the Music, Right?
Paired against the un-hosted, un-curated (or minimally-curated) streams available from Spotify or Pandora, the human connection on broadcast radio can achieve great things: preference and loyalty.
Read MoreWhy Do We Love Ratings Participants?
While broadcasters’ initiatives into digital-only content and distribution will be measured against the wider universe, over-the-air efforts continue to be measured against – and thus, have to be targeted at – ratings likelies.
Read MoreA Renaissance of Radio at Home?
This new technology does force some housekeeping for some stations.
Read MoreDo Listeners Still Think Radio Contests Are Rigged?
Radio can’t to afford have listeners ignore the enticement, borne out of thinking the contests aren’t legitimate.
Read MoreHarvey & Irma: Radio Shines
While we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II
Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago?
FM Music Radio is a long way from being dead or even on the ropes, but we’re not foolish enough to ignore this new competition (right?).
Read MoreSnapchat: The Fastest Growing Social Channel Among Likely Ratings Respondents
Snapchat can be an incredibly potent weapon for stations this fall.
Read MoreAre You Attending Podcast Movement?
Thursday sees NuVoodoo again on stage with Steve Goldstein of Amplifi Media, this time at Podcast Movement in Anaheim (11 AM Pacific, in case you’re attending the convention). Back in March, Carolyn presented results of a NuVoodoo podcast listening study at the Talk Show Boot Camp along with Steve. It’s a massive study, starting from…
Read MoreWho Should be in Your Music Test Sample?
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
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