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Something About Commercials You Could Fix …
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Read MoreWho Signs Up for Radio Station Databases (and Why They Matter to You)
It takes time and on-going effort, but these tactical communications stand an outsized chance of connecting you with listeners who may lift your AQH in the future.
Read MoreBringing Back Streaming Converts & Competition from Podcast
While Broadcast Radio doesn’t have the luxury of programming to the very long tail served by many podcasts, there are high interest topics to be mined.
Read MoreRadio, Millennials and Generation Z
Looking at any of these spoken-word options would cause you to confront the competition that radio faces from Podcasting.
Read MoreNew Tactics to Engage At-Work Listening
With increased competition from online music sources, the battle for at-work listening among radio stations is more savage than ever. The most recent NuVoodoo Ratings Prospects Study showed that at-work listening is heightened among likely PPM participants – where nearly 60% listen to radio at work, compared to about 40% among those who predict they…
Read MoreBuilding Better Branding for Radio
When it comes to branding, many radio stations continue to rely on describing their music mixes or their market rank. That made sense when consumers’ primary listening choices were the stations on their FM radio. The most important thing then wasn’t getting the consumer to listen to the radio; the most important thing was ensuring…
Read MoreOn-Air Talent: New Sources and New Roles
Last week we wrote that broadcast radio operators need to spend more time strategizing how to build listening with consumers who are in danger of straying beyond the dial – even while continuing to employ tactics to try to increase share of their station at the expense of competing stations in the market, i.e., business…
Read MoreThe Death of Settling?
Every NuVoodoo perceptual study questionnaire is custom; written from the beginning to address the specific concerns that caused the client to engage us. There are, however, those go-to questions that we often insert to have a way to look at one study compared to others. Even before we opened the doors at NuVoodoo at the…
Read MoreThe Battle of the Sexes Among Radio’s Exes, Part III
Part of the NuVoodoo talk, “The Battle of the Sexes Among Radio’s Exes,” at the Worldwide Radio Summit in Hollywood a few weeks ago dealt with podcasting. Leaning on data from two proprietary studies, our latest Ratings Prospects Study, comprising nearly 5,700 respondents, and our Nationwide Podcast Study, comprising nearly 3,000 respondents, we showed that…
Read MoreThe Battle of the Sexes Among Radio’s Exes, Part II
As we noted last week, NuVoodoo showed a deeper dive into data from our most recent Ratings Prospects Study while at the Worldwide Radio Summit in Hollywood. Our talk, “The Battle of the Sexes Among Radio’s Exes” showed that the percentages of consumers using non-broadcast radio options – and the TSL they’re giving to these…
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