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Who Trusts Radio for News in 2017?
We have a platform with continued good will in the community. We have listeners interested in things that will impact their lives directly. Sounds like a good combination.
Read MorePhil Becker Has a Shot at a $50k Marketing Budget!
Congratulations to Phil Becker, our Grand Prize Finalist in NuVoodoo’s $50,000 Marketing Campaign Contest! Becker, Vice President of Content at Alpha Media, was randomly selected by Million Dollar Media from over one hundred entries we received. We wish him the best of luck as he goes for his shot at a $50,000 NuVoodoo Marketing Campaign,…
Read MoreWhen Spotify & Pandora Are on the Dashboard
While older demos may be kinder to radio, we’d rather not envision a future with a dozen stations per market serving 40-54’s.
Read MoreNew/Old Tactics to Increase TSL
These formerly tried-and-true tactics can still provide lift for radio, provided their implementation is updated to use the full width of current technology and that you observe best practices in terms of playing the Nielsen game.
Read MoreDJ’s Shouldn’t Pick the Music, Right?
Paired against the un-hosted, un-curated (or minimally-curated) streams available from Spotify or Pandora, the human connection on broadcast radio can achieve great things: preference and loyalty.
Read MoreWhy Do We Love Ratings Participants?
While broadcasters’ initiatives into digital-only content and distribution will be measured against the wider universe, over-the-air efforts continue to be measured against – and thus, have to be targeted at – ratings likelies.
Read MoreA Renaissance of Radio at Home?
This new technology does force some housekeeping for some stations.
Read MoreDo Listeners Still Think Radio Contests Are Rigged?
Radio can’t to afford have listeners ignore the enticement, borne out of thinking the contests aren’t legitimate.
Read MoreHarvey & Irma: Radio Shines
While we probably wouldn’t try to engage in a music quantity battle with the online services, we might try to differentiate on quality.
Read MoreAre You Listening More, the Same Amount or Less Than You Were Six Months Ago? Part II
Seems to us that having daily contact with thousands and thousands of people via terrestrial signals is a potent force in promoting podcasts. It’s working for public radio, right?
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