Every year the Thanksgiving holiday brings us together with (non-radio) family and friends and reminds us just how odd our business can sound to folks. We’ve written about describing diaries to non-radio people – folks trying to remember their listening for a week and writing it all down in a pamphlet. Of course, this leads…

We last asked about purchases of technology devices in NuVoodoo Ratings Prospects Study Nine back in January of 2017. We saw that about as many people had bought a new radio (not installed in a car) in the prior year as had bought a new landline phone. We even wrote about a veteran PD we…

The great stations have always done it: included listeners as part of the fabric of their on-air presentation. Listener voices and implied listener presence (talking about listeners’ input and connection with stations) made radio interactive before folks used the word interactive. We at NuVoodoo have shown compelling data for reviving (or increasing) the use of…

Just after the holidays, we’ll begin fielding our next NuVoodoo Ratings Prospects Study and we’d like your help. Over the years, we’ve made it a habit to check in with clients on an informal basis as we’re readying our questionnaires to get input on the issues they’re interested in learning about. But, we’re trying something…

A friend was complaining that the new owner of the station where he’s PD wants to add daily listener salutes. He’s concerned that they’ll sound “small market.” I recalled our NuVoodoo Ratings Prospects Study 11 from the winter of 2018 where we asked whether people have ever listened more to a radio station because they…