Articles
NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.
As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…
Read MoreThe second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16. PJ Kling and I will get deep into the data for insights on: What happens to broadcast radio usage when listeners have a connected car? Smart Speakers: Still growing? Any…
Read MoreNuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreNuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreIn NuVoodoo Ratings Prospects Study Fifteen we asked about the most desirable elements to have in a radio station direct mail piece. We showed the details in the first installment of our spring webinar series that we finished up last week. If you missed it, a recording of 20 Things to Put Your Station on…
Read More