Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Commercial-Free Cash Powers the Workday

By Leigh Jacobs

In our last webinar, NuVoodoo Marketing EVP Mike O’Connor, did a great service reminding those attending that – when given a choice of only workday times – respondents are most likely to participate in contests at the start of the workday. He reached back to NuVoodoo Ratings Prospects Study 9, from January 2017 for these…

Free Information to Power Your Fall Marketing & Promotions

By Leigh Jacobs

As you’re reading this, the first installment of the NuVoodoo fall webinar series, “How To Win The Workplace War In 2019,” may be history (it’s scheduled at 11 AM Eastern on August 5). We’ll be turning our attention to preparing the second installment, “The Fall 2019 Contesting and Marketing Guide.” It launches after the Labor…

Bringing Back At-Work Digital Listeners

By Russ Gilbert

We’re in the midst of three opportunities to sit in on the first installment of the NuVoodoo fall webinar series. This first entry is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. Last week we showed that 60% of the…

What Percentage Listen to Terrestrial At Work?

By Leigh Jacobs

The NuVoodoo Fall webinar series kicks off this Wednesday, July 24. This first entry in our Fall webinar series is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. We’re starting with the dive into at-work listening because the market for…

The Workplace Listening Opportunity is BIGGER Than Ever

By Leigh Jacobs

The first installment of the NuVoodoo Fall webinar series, based on our new Ratings Prospects Study 14, kicks off on July 24 (with additional sessions on July 31 and August 5).  This new study was fielded last month and represents the opinions of over 3,000 respondents ages 14-54 from across all PPM markets. We’re starting…