Articles

NuVoodoo's executive team regularly publishes thoughts, data, and analysis here and in media industry publications and trade magazines.

Are You Serving Your Local Community?

By Leigh Jacobs

Music radio can serve its communities by bringing people together – by unifying us – in our American right to vote.

Read More

Passion Beyond the Playlist

By Leigh Jacobs

It’s critical to reflect the same passion for music that listeners have, since music is the primary reason listeners tune in to music stations.

Read More

Weaponizing the Weather

By Leigh Jacobs

“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”

Read More

Do DJ’s on Radio Stations Say Anything Interesting?

By Leigh Jacobs

To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.

Read More

True/False: None of My Friends Listens to FM or AM Radio

By Leigh Jacobs

The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.

Read More