All Access Articles

“Shhhh. Be vewy, vewy quiet, I’m hunting wabbits.” Radio programmers and marketers need to be able to concentrate as well, because they’re hunting ratings participants. With so few meters or diaries spread around in the Zip Codes that Nielsen will reveal have been the sources of recent listening in a market, tilting the tables in…

PPM Respondents: Love ‘em or Hate ‘em? In this latest NuVoodoo Ratings Prospects Study with nearly 1100 respondents, ages 14-54 in all PPM markets, we see that, among those who say they would participate in a PPM-style ratings program, 89% use radio daily – 10 points higher than their non-participating cousins.  When it comes to…

With iOS 9, Apple adds its Find Friends app into the OS. While families and spouses (and close knit groups of friends) have installed it (or Find iPhone) to keep up on one another’s whereabouts, the app will doubtless get more usage and attention with the rollout of the new iOS. And it brings up…

Despite the incredible ability to tweak Pandora to your exact music taste, we wondered, day-in, day-out, which has the perception of doing a better job with music selection: Pandora or broadcast radio.  The facts of the matter are that radio has spent decades applying both science and art to making better playlists and that while…

There were a lot of drowsy people stumbling through their days this past Wednesday: those of us who stayed up late to watch the premiere of the new CBS-TV Late Show with Stephen Colbert. During the show, parents of driving-age teens cringed as a cinematic-looking commercial came on showing three teens in a car, listening…

At NuVoodoo we’ve been gathering market insights from our own Ratings Prospects Studies each year since we opened our doors in 2011.  We’ve previously fielded our studies late in the year before the holiday season and released results after the holidays in the New Year.  But, things are now moving so fast, especially in Social…

We love those who will wear a PPM for a lot of reasons.  We curse them from time to time (when they go on vacation during an important week; when those who love our station opt out of the panel; when their habits change and our ratings change with them).  But, PPM wearers are radio’s…

We’re preparing the most recently-fielded NuVoodoo PPM Prospects Study now for release to NuVoodoo clients gearing up for the fall ratings periods. We’ll also be sharing highlights during a panel at the NAB Radio Show in Atlanta. In these latest data we again see the tremendous power of direct mail as a point of contact…

In this year’s NuVoodoo Ratings Prospects Study we asked respondents about several dozen positioning statements and slogans used on stations around the country.  Here we’ll isolate a sampling of statements and slogans as rated by (mainly women) who are P1 to an AC.  We’ll also disclaim that it’s a national sample and that the results…