Articles

It’s not unprecedented, but it is new and different: Nielsen is planning to drop the requirement of five minutes of listening in a clock quarter hour for a station to earn credit for a quarter hour and make the new requirement just three minutes of listening. This IS a first for this lower threshold in…

The other day, we heard the midday host on the local classic rock station mention an article about the recent ELO concert penned by the afternoon host in the station newsletter that had just gone out. He added that the newsletter also included a piece about Pink Floyd songs David Gilmour won’t perform any more…

When talking with new research clients at NuVoodoo we’re often asked where we get our respondents, since we never ask stations for access to their databases. Long before we founded NuVoodoo at the end of 2010, residential telephones had become accepted as a nearly perfect starting point for a research sample. You could reach over…

NuVoodoo’s fearless leader, Carolyn Gilbert spent the week with radio/digital sellers at the annual Radio Sales Summit in Cincinnati, so she’s got the writing credit this week: We heard a lot about the challenges radio sellers face on a day-to-day basis. We heard about the ways AI is being used for radio sales right now.…

Some of us still recall the “Tornado” episode of WKRP in Cincinnati from 1979 in which newsman Les Nessman is caught without plans for such a weather emergency. Mr. Carlson instructs him to adapt a script from a fictionalized version of the Emergency Broadcast System, by substituting the word “tornadoes” anywhere the script says “Russians.”…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

It’s just over two weeks until the start of the October ratings period that begins the “Fall book.” We made peace with “October” commencing less than halfway through September, right? After all, most of Munich’s “Oktoberfest” is in September. As you’re making final preparations for the upcoming ratings period, working to ensure more listeners and…

Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that many listeners say they would listen more to content from radio stations on a smartphone app – suggesting those same listeners are not universally aware of station apps. As shown in the chart below, it’s better…

Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide allows us to probe feelings people have about radio stations that may not get researched otherwise. One such prompt was toward the end of the interview when we asked respondents to agree or disagree with this statement, “Other than…

Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to 64 nationwide, provides important updates to the best channels to market to likely ratings participants – especially those who listen to radio at least an hour a day and, thus, have the potential to “move the…