Articles

We talk with program directors and managers every day who are passionately concerned about the ratings and performance of their stations and spend significant resources and energy gathering insights into the preferences and feelings of their constituents. But, what if one of those listeners wanted to communicate with the station directly? We investigated this back…

If you’re confused about how to spend your mobile marketing dollars, you are not alone.  Advertisers often feel overwhelmed by the many strategies and tactics available for mobile marketing campaigns. From social media ads and in-app advertising to SMS marketing and hyperlocal GPS-dependent strategies, there are numerous options to choose from.  It helps to have…

Maya Angelou is credited with saying, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” We’ll submit the emotional connection that radio can have with listeners – how we make people feel – is critical to building and maintaining…

The platforms and channels that rank highest on the advertising attention scale have one thing in common: they are dominated by smartphone users. This is the first of a three-part series all about targeting and marketing to consumers via their mobile devices.  –Mike O’Connor EVP Marketing Strategy In NuVoodoo’s nationwide digital media survey conducted during…

NuVoodoo president Carolyn Gilbert and I often share the writing of these posts, but this one’s personal to me, Leigh Jacobs. I’ve lived in Philly for many years but grew up a few miles down I-95 in Wilmington, Delaware. I caught the “radio bug” at the 10-watt FM station at my high school, started working…

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…

Budgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…

Introduction Client: David Samson Service Provider: NuVoodoo Media Productions Project Duration: 3 Months Services Provided: Website Development, Automated Workflow, Merchandise Program, SEO Optimization, Interactive Tools, Email Marketing, Enterprise Hosting Challenge David Samson, a baseball exec and team owner turned podcaster, approached NuVoodoo Media with the challenge of enhancing his digital presence. He required a website…

As we’ve said before, in the pursuit of higher AQH you can strive to increase cume, build more listening occasions, or extend listening spans per occasion. Extending listening spans is tough – most listen to radio while doing other things: driving, working, exercising, etc. When those activities are completed, the radio is turned off. We…

TikTok’s new targeting options enhance the tool kit for radio stations marketing to Zoomers or Millennials in zip codes where Nielsen meters are installed, or diaries fall.  In fact, any business targeting a hyper-local audience can benefit.  Here’s what you need to know. Mike O’Connor, EVP Marketing Strategy TikTok’s unique video format, diverse audience, and…