Articles

In our previous article about how TikTok has become a potent marketing weapon for radio and other businesses, we discussed how rapid growth has enabled TikTok to expand its selection of advertising capabilities to now include zip code targeting. For radio stations playing the hot zip marketing game to influence ratings, or for businesses catering…

Budgeting your 2024 current music testing? Learn the difference between NuVoodoo discrete sample research and comparably priced rolling sample research. NuVoodoo founder and president Carolyn Gilbert and EVP Research Analysis Leigh Jacobs have been conducting callout and online current music research for decades. They have never, not once, recommended a current music research report with…

Introduction Client: David Samson Service Provider: NuVoodoo Media Productions Project Duration: 3 Months Services Provided: Website Development, Automated Workflow, Merchandise Program, SEO Optimization, Interactive Tools, Email Marketing, Enterprise Hosting Challenge David Samson, a baseball exec and team owner turned podcaster, approached NuVoodoo Media with the challenge of enhancing his digital presence. He required a website…

As we’ve said before, in the pursuit of higher AQH you can strive to increase cume, build more listening occasions, or extend listening spans per occasion. Extending listening spans is tough – most listen to radio while doing other things: driving, working, exercising, etc. When those activities are completed, the radio is turned off. We…

TikTok’s new targeting options enhance the tool kit for radio stations marketing to Zoomers or Millennials in zip codes where Nielsen meters are installed, or diaries fall.  In fact, any business targeting a hyper-local audience can benefit.  Here’s what you need to know. Mike O’Connor, EVP Marketing Strategy TikTok’s unique video format, diverse audience, and…

Moneyball for Radio means using everything at your disposal to tilt the table in your favor in pursuit of that next tenth of a ratings point. And that includes being judicious with your research and marketing budgets – for 2024 you’ll need to maximize every dollar. When talking to new research clients we regularly hear…

How to leverage pre-existing audience perceptions to make it costly for competitors who jump on the A.I. train simply to save a buck and without concern for quality.  Why is it important to make ‘em pay?  Because we’ll all pay for poorly executed Robot Radio. Mike O’Connor & Carolyn Gilbert Cost-conscious radio executives have begun…

Moneyball for Radio means working to find that next tenth of an AQH Ratings point to bring your station to the next level for your sales team. It means using everything at your disposal to tilt the table in your favor in pursuit of that next tenth. Our latest NuVoodoo Ratings Prospects Study was fielded…

Conversations at radio conventions are peppered with memories of insurgent stations eclipsing incumbents. You never hear about the actual Rating for the station, it’s always AQH Share. AQH Share, where the denominator is the total AQH listening being done in a daypart and/or in a demo. In AQH Rating the denominator is the population in…

THE QUICK READ: The social marketing playing field is made of quicksand – not granite. That means constant testing to assess which way that quicksand is flowing. The Foundational Four: Google, Facebook, YouTube & Instagram remain consistent in their power & ubiquity, as well as the way to get the most bang for your marketing…