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5 Things We’ve Learned Producing Virtual Events
Learning these lessons was neither cheap nor easy. Our digital roadmap for 2020 and what we ended up doing were not exactly similar. Like everyone, we had to throw out our plan in March when it became clear the world was shutting down and pivot as fast as we could towards products and ideas that…
Read More63% Would Listen More to a Station That …
We’re getting emails still from folks catching up on sessions they missed during the All Access Audio Summit two weeks ago. The great thing about virtual events birthed by the pandemic is that you can watch recordings of sessions days or weeks later. The content from the session that Carolyn Gilbert and I did on…
Read MoreIs Your Future Device-Agnostic?
Last week’s All Access Audio Summit was a great event. A hearty congrats to Joel Denver and his crew (along with Russ Gilbert and the team from NuVoodoo Conference Cloud, who produced the event). While I absolutely missed seeing folks in person, the two days of sessions packed a lot of information. And, though lacking…
Read MoreCoronavirus Vaccines: A Sticking Point?
The All Access Audio Summit starts on April 21 and the NuVoodoo session, “Big All Access Audio Summit Research Presentation” is part of the opening day schedule. We’ve pulled in data from the 3,329 respondents in our Ratings Prospects Study 17 from earlier this year, 1,099 respondents freshly fielded in one of our new ASAP…
Read MoreGot Radio?
We’re just a bit more than a week away from the “Big All Access Audio Summit Research Presentation” that NuVoodoo is prepping for the opening day of the All Access Audio Summit on April 21. Last week I said we were pulling in data from our most recent Ratings Prospects Studies along with questions we’ve…
Read MoreVaccinated Yet?
A little more than two weeks away from the All Access Audio Summit, we’re prepping our presentation from NuVoodoo for the opening day, April 21. It’s a virtual conference – so there’s no need for vaccinations or negative tests – which is great. It also means there’s no opportunity for in-person camaraderie, but Joel Denver…
Read MoreGoodbye P1. Hello Consideration Set
Back in the late 80’s Arbitron’s Gary Donahue gave radio the term “P1.” The term “P1” literally refers to the station that gets the most quarter hours in a specific diary (or now from a specific meter in PPM). It’s simply an observation of listener behavior; it doesn’t mean that the listener has an emotional…
Read MoreTalk Topic Testing Results
We were delighted to present a quick study at last week’s Talk Show Boot Camp. Don Anthony & Gabe Hobbs put on a great event every year and this year’s was no exception (despite the virtual presentation we’re all becoming accustomed to attending). If you missed it, you can register and watch the recorded sessions…
Read MoreWhat Radio Can Learn from Buskers
It’s been over a year since I’ve been on a subway platform in New York, but I always appreciated buskers and thought there were lessons to be learned for radio. Styles and repertoire more attuned to the biggest population segments on the subway platform often generated bigger audiences. Better production values sometimes generated bigger audiences…
Read MoreGroup Contesting: Friend or Foe?
We wanted to check in on the state of sometimes-maligned group contests. In NuVoodoo Ratings Prospects Study 17, fielded at the beginning of this year, we asked a trio of questions. First, we wanted to know if respondents were aware of the practice at all. Then, among those aware of group contests, we wanted to…
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