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NuVoodoo Webinar 1: Last Chance – Smart Speakers and Smart Marketing
Meanwhile, we’re putting in the finishing touches on the second webinar in our series, the NuVoodoo 2019 Contesting Guide. This webinar will also deliver fresh data from our most recent Ratings Prospects Study fielded in January. But this time, we’ll be drilling down on contest prizes, contest mechanisms, the information to ask for in contest entries and perceptions that radio station contests are fake.
Read MoreBoom: Tens of Millions of Quarter Hours on Echo Every Month
Amazon’s VP of Music, Steve Boom, was on a panel at last week’s CRS, and said, “Tens of millions of hours of terrestrial radio is being listened to on Echo every month. We just brought radio into the home.”
Read MoreProblems Getting Smart Speakers to Play a Radio Station?
A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.
Read MoreFirst Look at Ratings Prospects Study XIII: Reserve Your Spot Today
We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.
Read MoreGroundhog Day: What Are YOU Doing Differently?
uVoodoo has led the way in using properly-recruited online samples for media research. We’re working to find the next ways to make opinion-gathering more accurate and efficient, because some things never change.
Read MoreYour Station’s Look & Sound: The Need for Fresh Eyes & Ears
At NuVoodoo, we believe that data-driven decisions are better decisions. We’re always glad to work to find ways to get actionable listener feedback on issues – including logos and audio production.
Read MoreRatings Prospects Study XIII: Preview of Coming Attractions
We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.
Read MoreThe Unsung Edge for Workday Listening
While the workday talk profile on most music-driven stations has the on-air host pared back to minimal contributions, it’s important that those contributions be nearly perfect every time.
Read MorePa-rum-PUMM-PUMM-PUMM
Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.
Read MoreGrowing Contest Prizes = Growing Ratings?
NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.
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