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All Access Articles
New Music Discovery: Good News/Bad News
New technology has changed the new music playing field forever. But radio doesn’t have to go quietly into the night.
Read MoreWho Manages Content on Your Social Media Feeds?
Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.
Read MoreToo Big to Ignore: Radio in the Bedroom
Listeners need to be reminded that they can listen to your station on their Smart Speaker – and radio stations are uniquely positioned to describe for listeners exactly how to access the station on their device.
Read MoreBuilding Audience One Listener at a Time?
Inciting tune-in one person at a time isn’t a remedy for goosing a particular monthly – it’s a long-term commitment.
Read MoreMusic Station On-Air Talent: Bank Tellers of the Music Biz?
If radio’s between-the-songs talent is great added value, we’d argue that talent has to be accessible and responsive.
Read MoreTrue/False: Radio Stations Mostly Play Songs Music Companies Pay Them to Play
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MoreTrue/False: Radio Playlists Are Small to Save on Licensing Fees
Of course we worry most about what those few folks who are the most likely to show up in Nielsen samples think – they’re the only ones whose opinions really matter.
Read MorePandora P1’s in Your Music Test Sample?
Music research, specifically, is a TSL tool – and playlist changes won’t impact the TSL of people who don’t listen to your station.
Read MoreWhat Will You Think About on Vacation?
We can’t make radio commercials as hyper-targeted as those delivered online, but we should be able to work to make them sound better; to make them more interesting and entertaining.
Read MoreMusic Testing: When Do Montages Make Sense?
Music testing isn’t about getting high test scores. It’s about using the available science to artfully construct a playlist and manage music scheduling to use one programming stream to keep the widest-possible portion of listeners satisfied.
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