Articles

Despite the new privacy controls over the past few years that let consumers have more control over their personal data, location-based tracking (of smartphones) remains an extremely effective marketing tool for brands.  You’ve likely heard the terms Geo-targeting, Geo-fencing, and quite possibly even Geo-Conquesting, which had been NuVoodoo’s state-of-the-art ad tech for mobile marketing.  Until…

We’re meeting with NuVoodoo clients (and could-be clients) to show results from our 22nd Ratings Prospects Study that finished fielding earlier in July. If we’ve missed your company (or our email invitation got caught in a spam folder) for a preview session, please ping us with an email to TellMeMore@nuvoodoo.com and we’ll get you scheduled…

This week we’re meeting with NuVoodoo clients to show results from our 22nd Ratings Prospects Study that finished fielding earlier this month. This new study includes opinions from 2,504 respondents 14-54 nationwide – but there was a problem. The problem wasn’t something we did wrong, it was that Meta launched their new social media platform,…

For many years, we (meaning almost entirely Leigh Jacobs) have met a weekly deadline to supply a column that All Access published. We hope what we’ve written has helped the radio industry in some way. As this week’s deadline approaches, there is no way we can do what we’d intended and talk about data-driven decisions,…

You’re throwing a party about nine weeks from now on September 14. Parties on Thursdays are unusual, so hopefully people will take notice. If you program or manage a radio station in the US, September 14 starts the Fall book for both PPM and Diary markets. With nine weeks to prepare, lots of things are…

The fall book starts September 14 – about ten weeks from now. With station budgets tighter than ever and an uncertain outlook for the fall, managers are challenging programmers to make dollars go further and programmers are looking for any resources they can find. Nationwide music research is far less expensive than conducting custom music…

In today’s fast-paced digital landscape, having a robust online presence is crucial for businesses to thrive. However, navigating the complexities of digital marketing can be challenging, especially for those without the necessary expertise. This is where hiring professionals to manage your digital marketing efforts becomes imperative. In this article, we will delve into the key…