Articles

“We will control the horizontal. We will control the vertical” – so said the opening narration of TV’s “The Outer Limits,” premiering in 1963. You have to be of a certain age to even recall TV sets having controls for horizontal and vertical sync, but it was a good reason to learn what horizontal and…

In today’s fast-paced and ever-changing business environment, it can be tempting for brands of all sizes to rely solely on secondary research and/or anecdotal evidence to inform their marketing and business strategies. However, investing in primary consumer research is essential for the success of any brand. And it can be accomplished much faster and affordably…

I recently attended a handful of trade shows in various sectors of varying size and scale for the first time since Covid regulations shuttered them in 2020. The energy and excitement of the attendees to return to these events were palpable. People are seeing their colleagues, friends, and customers for potentially the first time in…

When top stations struggle to achieve a 0.5 rating, the difference between success and failure can be one tenth of a rating point. Growing your station from a 0.3 to a 0.4 (or 0.2 to 0.3 – or 0.1 to 0.2) is often the only thing that matters. That’s the premise for the NuVoodoo session…

At a format study presentation over twenty years ago, a savvy executive asked, “Sure, there’s a hole in the market, but is there a market in the hole?” She meant, of course, that while our study identified a format opportunity in the market, could the new station build a big enough audience and sufficient revenue…

Programming music for broadcast radio is a delicate balancing act. You want to make as many of your listeners as happy as possible, but realistically you need to focus on those who are likely to spend the most time with your station. Audience measurement tools add another layer of complexity, since the listeners you care…

Throughout March we’ve been conducting webinars showing off the results of the latest NuVoodoo study. If you missed the webinars live, you can find a recording at nuvoodoo.com/webinars. We did our best to balance the interests of our newest clients outside the radio business with the needs of our longtime radio clients in the webinar.…

TikTok has exploded in popularity over the past few years, with over one billion active users worldwide. With its engaging content and short-form videos, TikTok has become a social media powerhouse that can no longer be ignored by brands and advertisers. Investing in TikTok advertising can provide numerous benefits for businesses looking to reach a…

Here at NuVoodoo, we strongly believe that research is vital to making marketing decisions. Without it, investing your budget into strategies, channels, tactics, and key messaging, can feel a lot like a shot in the dark. But when research and marketing work together, they’re locked in an epic handshake that will ultimately allow you to…

Throughout March we’ve been conducting webinars showing off the results of the latest NuVoodoo study. If you missed the webinars live, you can find a recording at nuvoodoo.com/webinars. We did our best to balance the interests of our newest clients outside the radio business with the needs of our longtime radio clients in the webinar.…