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ChatGPT Killed the Radio Star. (And the Video Star. And the Movie Star. And Probably Everyone… but there’s no need to panic.)
Disruptive technology rolling out at high speed has been the norm for the last 40 years. Yes, it’s scary for good reason, and yes, it’s going to cost a lot of people their jobs, but the “Bone crushing change” doesn’t mean there’s nothing on the other side. Napster and digital music were going to kill…
Read MoreYou CAN Handle the Truth: The Benefit of Asking
“I was wrong.” “What I thought would happen made me do things that didn’t turn out the way I thought they would.” “Things happened that I didn’t anticipate.” “I thought what happened before would happen this time.” “I don’t know.” As businesspeople, these are things we are terrified to think, no less say. We’re paid…
Read MoreLast Call for Radio’s Got Talent – $10,000 Up For Grabs
As mentioned last week, we extended the deadline to enter the RADIO’s GOT TALENT competition until this Thursday, January 26. As of this writing there’s still time for talent to enter their best material for the chance to win their share of the $10,000 that Benztown has put in the vault. We already have hundreds…
Read MoreStop Looking at Share – Watch the Ratings
Working on screens for callout and library tests with clients this week found us deep in the weeds with ratings in those markets. It reminded us of the importance of ignoring share numbers when making decisions. Focus instead on ratings and AQH persons. Shares always add to 100, but they don’t show you how many…
Read MoreWhat Turns Off As Many Listeners As Commercials?
As we’re getting ready to field NuVoodoo Ratings Prospects Study 21, we’re reminded of a finding from the last study showing that bad songs can cause as many tuneouts as commercials. We saw this both among the total sample and the smaller subset who would be the ones most likely to show up in a…
Read MoreA Remarkable Hotel Closet?
The last trip of 2022 took us to Hollywood for a client’s year-end meetings. Through years of business travel, we’ve run the gamut from great hotels to dumps, but never in those years has a hotel room closet been remarkable. Until now. The picture probably doesn’t do the experience justice, but upon opening the closet…
Read MoreLast Words on 2022 From Carolyn Gilbert
“It doesn’t get any better than this.” When I began the eulogy for my dad with those words eight years ago, when he was 95, I could feel my cousins cringe. WHAT IS SHE GOING TO SAY NOW? As it turned out, while I didn’t create a fantasy father for the funeral, the theme of…
Read MoreRadio’s Got Talent!
Our NuVoodoo countdown of the nine most important things we learned about podcasting in 2022 continues. Finding #7 this week shows that among the large number of people looking for podcasts in different topic areas – many say they’re still looking for a podcast that truly satisfies them. You can watch the video here. Meanwhile,…
Read MorePodcast Promotion (Another Advantage for Radio)
For the rest of 2022 and into the new year, NuVoodoo is releasing videos counting down the most important things we learned about podcasting in 2022. The countdown pairs up qualitative video interviews with podcast listeners and deep quantitative data from our podcast study this summer with nearly 1,700 regular podcast listeners nationwide. The combination…
Read MoreThe Twelve Plays of Christmas – Brand Playlists & Holiday Music
T’is the Season for radio stations to decide if and when to jettison their regular formats in favor of Christmas music, brands to gear up for Black Friday and the holiday season, and enough email blasts, sms messages, and push notifications telling us about incredible holiday savings to crash Twitter, (not that it’s hard to…
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