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Is Coronavirus Information Still Important?
While the news has been dominated by the election, the increase in coronavirus cases ebbs back into the headlines in every slack moment. NuVoodoo has been tracking concern with the virus and a host of other issues related to the pandemic since early March. The news of growing cases seemed like a good opportunity to…
Read MoreWhen to Start Christmas Music This Year
Every Halloween morning for over fifty years we’ve been pulling the NuVoodoo Christmas moose, Medford Mike, out of his enclosure to forecast when stations should start All Christmas programming. The legend goes that if Mike sees his shadow, stations should begin Christmas programming before Thanksgiving. If he doesn’t see his shadow, they should wait until…
Read MoreWill St. Nick Be the Sugar PUMM Fairy in 2020?
NuVoodoo marketing guru Mike O’Connor asked us to run a quick study to look into the appetite for and timing of Christmas music this year. With PUMM still down dramatically in many PPM markets, stations are looking for strong plays to lift ratings this fall. Also, many diary markets have their first December monthlies to…
Read MoreWorking (and Listening) From Home Is Here to Stay
Presenting at this year’s virtual Morning Show Boot Camp, preparing a talk for the CMB Momentum Summit next month and chatting with clients in recent weeks, the same themes keep coming up as we talk about radio’s future. Things aren’t going back to normal anytime soon. The car-heavy morning commute may return eventually, but radio…
Read MoreAre People “Sleeping In” During the Pandemic?
In the study NuVoodoo fielded just before Labor Day and presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we set out to learn how wake-up times had shifted in the coronavirus era. We know lives have changed with many people forced to work from home, either for safety…
Read MoreWhat the World Needs Now: A Big Audio Hug
In the study we presented at Morning Show Boot Camp (1000 morning show listeners 18-49 across all PPM markets), we wanted to get an idea of what kind of morning show people were looking for given the unusual nature of 2020. Even in “normal times,” we know a portion of morning radio listeners are looking…
Read MoreAdvice for Morning Talent
During our session at Morning Show Boot Camp last week, we were asked what advice we have for morning talent. Carolyn and I answered off the cuff, but thought we’d take this opportunity to write a complete answer to the question, “What are the most important things morning shows should be doing today?” Stay relevant…
Read MoreWhat CHR Morning Fans Dislike
Morning Show Boot Camp happens on Wednesday and Thursday this week, though no one’s getting on a flight or planning to check into a hotel. Happily, there’ll be no catered food involved. Sadly, there’ll be no happy hour to raise a glass while catching up with old friends. Welcome to the virtual conference foretold in…
Read MoreMorning Radio in the New Abnormal
There’s simply been nothing “normal” to discuss about much of anything since the middle of March. When we were asked to present at this year’s virtual Morning Show Boot Camp, which happens next week (9/23-24), our brains immediately went to trying to put some quantitative numbers behind the anecdotes that swarm around discussions of morning…
Read MoreNuVoodoo Research for Radio Sales
An abundance of thanks to our friends at the RAB for a great session on our NuVoodoo webinar last week as part of their ongoing Open for Business series. We were solidly focused on radio sales efforts for this webinar, fueled by consumer insights gathered in our daily interviews conducted to keep track of coronavirus…
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