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Valuable data will tell you which songs are familiar and which songs people really like. From there, it’s up to expert programmers to make decisions using experience and intuition.

Eight things that will happen if you replace your auditorium music test (AMT) with a NuVoodoo Online Music Test (OMT): You’ll get a full sample, every time. We never have low samples because of traffic jams or bad weather or anything else. We keep interviewing until your sample is perfect. Our JerkFinder™ software screens out…

You get better data, from respondents who are in a more natural, comfortable setting. No group dynamics. No concerns about going to an unfamiliar hotel setting at night.

Last week we showed the percentages of listeners who hold on to the belief that most radio station contests are rigged (about three in eight among the ratings-likely respondents in our sample of over 3000 respondents). We wrote about how that headwind can diminish contest participation and blunt the possible ratings lift that you’re counting…

It’s critical to plan where and how you’re going to try to get listeners to register.

Our best practice: keep the information you require for your contest entries at a minimum.

While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

Attending WWRS this year? Come say hello!

In the search for ways to differentiate stations from Spotify and Pandora playlists, the local community service angle can be very potent.

We asked, “Which of these sources would you expect to be good at helping you discover music you do not know, but fits your taste?”