Category: Articles | Page 41

Problems Getting Smart Speakers to Play a Radio Station?

By Leigh Jacobs | February 18, 2019

A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.

First Look at Ratings Prospects Study XIII: Reserve Your Spot Today

By Leigh Jacobs | February 11, 2019

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

Groundhog Day: What Are YOU Doing Differently?

By Leigh Jacobs | February 4, 2019

uVoodoo has led the way in using properly-recruited online samples for media research. We’re working to find the next ways to make opinion-gathering more accurate and efficient, because some things never change.

Your Station’s Look & Sound: The Need for Fresh Eyes & Ears

By Leigh Jacobs | January 28, 2019

At NuVoodoo, we believe that data-driven decisions are better decisions. We’re always glad to work to find ways to get actionable listener feedback on issues – including logos and audio production.

Ratings Prospects Study XIII: Preview of Coming Attractions

By Leigh Jacobs | January 21, 2019

We’ve dived deep to gather new information to help stations program and promote effectively for 2019 and beyond.

The Unsung Edge for Workday Listening

By Leigh Jacobs | January 14, 2019

While the workday talk profile on most music-driven stations has the on-air host pared back to minimal contributions, it’s important that those contributions be nearly perfect every time.

Pa-rum-PUMM-PUMM-PUMM

By Leigh Jacobs | January 7, 2019

Fighting against Pandora, Spotify and other Internet pureplays is fighting against robots. Those high-tech services don’t have humans to impart the high-touch, human element to which many of us are drawn.

Growing Contest Prizes = Growing Ratings?

By Leigh Jacobs | December 10, 2018

NuVoodoo’s Progressive Payday™ has moved the needle for Country, Classic Hits, AC, Hot AC and Urban AC by racking up quarter hours from workplace listening. A top-10-market AC client shifted from their traditional Name Game promotion to Progressive Payday™ and have seen game-changing growth.

Why Did You Get Into Radio?

By Leigh Jacobs | December 3, 2018

Maybe you’re one of those folks who just wanted to avoid having a “real” job. So you’ve lived through the changes to the business, the technological changes and the Nielsen-based uncertainty of every moment of every day.