Podcasting Articles & Videos

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Programming No Longer a Zero-Sum Game

By Leigh Jacobs | May 2, 2022

It’s time to rethink station music test samples – and it’s time to rethink programming strategy. If you’ve been paying attention to the research we’ve released at NuVoodoo (or that which nearly all of our competitors have released) so far this year, it’s apparent that broadcast radio is facing deeper challenges than ever before in…


Podcasts Come to Cars: What Radio Needs to Know

By Leigh Jacobs | March 21, 2022

Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…

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New 2022 Data for Podcasters from NuVoodoo

By Leigh Jacobs | March 18, 2022

Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…

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Sports Radio vs. Sports Podcasts: Gen Z

By Leigh Jacobs | March 7, 2022

It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…

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RPS 19: Has App Location Tracking Hurt Social Media Usage?

By Leigh Jacobs | February 14, 2022

Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…