Nielsen’s plan is to replace up to 75% of the PPM panel with the new wearable meters by the end of 2022, with the rest changing in 2023. The new meters use a companion smartphone app to retrieve listening data from the wearable meter and transmit it to the mothership (though an in-home device serves…

With Nielsen planning to convert 50-75% of the PPM panel to the new PPM Wearables by the end of 2022 (and with the balance changing in 2023), it’s time for radio to prepare for the changes ahead. I’ll go back to what NuVoodoo marketing guru PJ Kling said of the coming changes, “Let’s get in…

Nielsen says, “Approximately 50-75% of the panel is expected to convert to PPM Wearables by year-end 2022 with the balance coming in 2023.” While that’s a BIG change in measurement, they’ve done their homework making careful observations of in-tab rate, carry time, undock and docking times for the new wearables. Their data shows all of…

At the All Access Audio Summit last week, NuVoodoo leader Carolyn Gilbert, Jeri Fields (our new VP/Research Insights), and I presented “Re-engineering a 747 at 30,000 Feet.” We started with tips for playing for present-day ratings success – and then pivoted to talking about the future. As Carolyn noted, “We don’t get to write the…

The All Access Audio Summit kicks off on Wednesday this week and NuVoodoo will be there on opening day. “Re-engineering a 747 at 30,000 Feet” is set for Wednesday, April 20 at 1 PM EDT/10 AM PDT. We’re showing the challenges facing radio today, how to play the game at its best for current ratings…

Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…

Nielsen officially introduced their new PPM wearables last week (to augment/replace the pager-style PPM 360 meters). Panelists will soon have the option to wear the new Nielsen meter configured as a: Wristband (to complement the watch/smartwatch/Fitbit they’re already wearing) Pendant (because carrying the old design pager doesn’t make you look weird enough in 2022) Clip-on…

Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…