The first of three live webinars to present the data from NuVoodoo’s latest Ratings Prospects Study is set for Tuesday, July 19 at 1 PM EDT – with additional sessions scheduled for Monday, July 25, and Wednesday, August 3. Reserve your spot now at nuvoodoo.com/webinars. It’s our 20th twice-annual study focused on ratings-likely respondents across…

Nielsen says it’s turning over as many as 75% of the legacy PPM meters by year’s end and replacing them with their new wearable meters. So, NuVoodoo upped the sample on its summer RPS (Ratings Prospects Study) from our typical sample of over 3,000 respondents to a massive sample of nearly fifty-five hundred. We did…

With Nielsen set to replace as much as 75% of the PPM panel with new wearable meters by year’s end (and the remainder changing over in 2023), NuVoodoo went BIG on the sample for RPS (Ratings Prospects Study) 20 just out of the field. We wanted to make sure we’d have enough respondents to dive…

We’ve gotten nice feedback on last week’s CRS 360 session, “If the Song Fits, Play It.” Carolyn Gilbert and I presented findings of a fresh set of data concerning whether or not a sample of Country music fans felt that each of thirty-five titles selected by CRS leadership belonged “on a Country radio station or…

The old music PD adage “what you don’t play won’t hurt you” gets in the way when programmers are trying to expand their cume, follow what listeners are being exposed to in social media, increase variety, etc. This can be especially true in Country radio, where lifelong Country fans can sometimes be resistant to new…

At NuVoodoo we’ve compiled a countdown of the five most important contest takeaways for the new PPM wearables era. #5. The people most likely to participate in the ratings are the ones most likely to play radio contests. In the results below from NuVoodoo Ratings Prospects Study 19, fielded in Q1 2022, the number one…

With Nielsen set to replace up to 75% of the PPM panel with new wearable meters by the end of 2022, PPM market stations need to take into consideration the coming shift in PPM panelist psychographics. The new program includes a companion smartphone app to retrieve listening data from the wearables and transmit it back…

Nielsen’s plan is to replace up to 75% of the PPM panel with the new wearable meters by the end of 2022, with the rest changing in 2023. The new meters use a companion smartphone app to retrieve listening data from the wearable meter and transmit it to the mothership (though an in-home device serves…

With Nielsen planning to convert 50-75% of the PPM panel to the new PPM Wearables by the end of 2022 (and with the balance changing in 2023), it’s time for radio to prepare for the changes ahead. I’ll go back to what NuVoodoo marketing guru PJ Kling said of the coming changes, “Let’s get in…

Nielsen says, “Approximately 50-75% of the panel is expected to convert to PPM Wearables by year-end 2022 with the balance coming in 2023.” While that’s a BIG change in measurement, they’ve done their homework making careful observations of in-tab rate, carry time, undock and docking times for the new wearables. Their data shows all of…