All Access Articles

Last week we showed the percentages of listeners who hold on to the belief that most radio station contests are rigged (about three in eight among the ratings-likely respondents in our sample of over 3000 respondents). We wrote about how that headwind can diminish contest participation and blunt the possible ratings lift that you’re counting…

It’s critical to plan where and how you’re going to try to get listeners to register.

Our best practice: keep the information you require for your contest entries at a minimum.

While these ideas won’t take the place of describing what it is your station does for listeners, they can be powerful add-ons that connect with listeners and bring them together while setting your station apart from your competition.

Attending WWRS this year? Come say hello!

In the search for ways to differentiate stations from Spotify and Pandora playlists, the local community service angle can be very potent.

We asked, “Which of these sources would you expect to be good at helping you discover music you do not know, but fits your taste?”

Amazon’s VP of Music, Steve Boom, was on a panel at last week’s CRS, and said, “Tens of millions of hours of terrestrial radio is being listened to on Echo every month. We just brought radio into the home.”

A prime placement for Smart Speakers is turning out to be the bedroom. Because of the ubiquity of the clock radio, the bedroom was home turf for radio once upon a time. But clock radios are now about as common as rotary phones.