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New PPM Wearables to Replace up to 75% of the Panel by Year’s End
Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…
Read MoreWhat a Week: PPM Wearables and CRS 360
Nielsen officially introduced their new PPM wearables last week (to augment/replace the pager-style PPM 360 meters). Panelists will soon have the option to wear the new Nielsen meter configured as a: Wristband (to complement the watch/smartwatch/Fitbit they’re already wearing) Pendant (because carrying the old design pager doesn’t make you look weird enough in 2022) Clip-on…
Read MoreI Stream, You Stream, We All Stream with Live Streams
Wise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.” Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and “hydroxychloroquine,” while…
Read MoreProgramming for Increased Endorphin Production
Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…
Read MoreCryptocurrency: Is it ‘virtually’ inevitable?
Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…
Read MorePodcasts Come to Cars: What Radio Needs to Know
Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…
Read MoreNew 2022 Data for Podcasters from NuVoodoo
Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…
Read MoreConsidering the Consideration Set (and Abandoning “P1”)
Many years ago, a fine radio researcher observed, “Narrow focus yields broad results.” At the time this was said, the researcher was trying to convince the GM of a station to limit the demo of the study under discussion to adults 25-54, rather than persons 12+. Decades later we sometimes see music test screens that…
Read MoreSports Radio vs. Sports Podcasts: Gen Z
It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…
Read MoreA Message From Our CEO
In general, as individuals, we watch events around the world and understand that we’re not generally able do much to affect outcomes. So we watch. We see tragedies caused by nature. We do what we can to help, limited as our ability to help might be. We move on with our lives. A natural disaster…
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