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Weaponizing the Weather
“With NuVoodoo First-Alert Weather Branding, we can limit client campaign exposure to Nielsen hot Zips, and deploy budget only when those Zips have a threat of severe weather in the forecast.”
Read MoreDo DJ’s on Radio Stations Say Anything Interesting?
To you, it may be important for a listener to know that your station plays the best variety of music from a span of several decades or that your station is top-ranked for the latest hits, but chances are that none of that’s interesting to him or her.
Read MoreTrue/False: None of My Friends Listens to FM or AM Radio
The best way to push back on the perception that people don’t listen to the radio is to get people talking about radio stations.
Read MoreHook Clusters: A Love/Hate Relationship
Many respondents are able to imagine a 30-second grouping of hooks as a radio format. The stations they’ve listened to form a framework to help them. So, format montages can be very effective.
Read MoreGroup Contesting vs. Local Contesting: Answers
When we fielded NuVoodoo Ratings Prospects Study XI back in January, we asked respondents which sounded better to them: a contest where the 25th local caller won $250 or a contest where the 25th nationwide caller won $1000.
Read MorePodcast: All Access Interviews NuVoodoo President/CEO Carolyn Gilbert
Backstage at the 2018 Worldwide Radio Summit, Carolyn Gilbert of NuVoodoo Media Services talks about how radio research has evolved over time and what it means for the future of the industry.
Read MoreGot Radio?
We know from our Ratings Prospects Studies that severe weather causes listeners to tune in and/or switch stations. And this hurricane season will again test the resourcefulness of citizens, emergency responders and broadcasters.
Read MoreWho Monitors Social Media Posts for Your Station?
Who decides what gets posted at your station(s)? Who monitors which posts get good reactions and which don’t? Who from the station responds to the comments? Who critiques the posts and comments? It may not seem very important, but everything the station posts on Social Media is important content representing vital interactions with listeners.
Read MoreNew Music Discovery: Good News/Bad News
New technology has changed the new music playing field forever. But radio doesn’t have to go quietly into the night.
Read MoreWho Manages Content on Your Social Media Feeds?
Just as the content on your airwaves needs to be carefully planned and executed with consistency, the content you publish in Social Media requires similar attention.
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