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Who’s the Enemy in the War for Workplace Listening?
It’s important to keep in mind the primary motivator of listeners most likely to play the ratings game with Nielsen: getting paid.
Read MoreHow to Win the Workplace War
Terrestrial operators need to be prepared to sharpen their offerings and their marketing tactics if they’re going to maximize their shares against other terrestrial operators.
Read MorePhone-Based Research: Who’s Answering Those Calls?
Our experience shows that we can get research done better, faster and less expensively online than on the phone, whether it’s music research or perceptual studies.
Read MoreA Listening Device in The Bedroom?
Among those who have Smart Speakers, 20% say they’re spending a couple hours a week with programming from an AM or FM radio station already.
Read MoreSmart Speakers Are Exploding
It’s also a good time to review what your stream sounds like.
Read MoreDo Stations Usually Play What Listeners Want Right Away?
How would you sell radio to a generation that’s completely conversant using streaming music?
Read MoreFacebook: A News Outlet (whether it wants to be or not)
The best radio news outlets have caught on that they have to be in the video business as well – and make it easy for users to share their content in Social Media.
Read MoreDoes HomePod Matter to Radio?
Apple has finally jumped into the smart speaker market. While early reactions about HomePod are mixed at best, we’d hardly count Apple out at this early stage. At any rate, nearly all agree that HomePod is, at the very least, a step forward in sound quality among smart speakers. While our newest NuVoodoo Ratings Prospects Study fielded…
Read MoreWhat’s Better: Bigger National Prize or Smaller Local Prize?
Contesting is a proven tactic to help boost ratings. If it’s a choice between doing a group contest or no contest at all, we’ll advise clients to run the group contest.
Read MoreReviewed Emergency Procedures Lately?
If your stations or company hasn’t reviewed emergency procedures recently, it’s a good time to do so.
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