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Programming for Increased Endorphin Production
Among the measures in the annual UN-sponsored World Happiness Report released last week are three questions used to quantify positive emotions. They use questions about experiencing (1) laughter and (2) enjoyment during the previous day, and a question about learning or doing something interesting during the previous day. As I read those questions, I thought…
Read MoreCryptocurrency: Is it ‘virtually’ inevitable?
Standing in the grocery store line the other day, I overheard a conversation between a father and teenage son about a guy who bought two pizzas with 10,000 Bitcoins back in 2010. At the time, 10K in Bitcoin was only worth about $40. According to the son, if the man had just kept those 10,000…
Read MorePodcasts Come to Cars: What Radio Needs to Know
Earlier this year NuVoodoo Ratings Prospects Study 19 turned up the finding that among weekly podcast listeners, the most common thing to be doing while listening to podcasts is … driving. More than any other podcast statistic in the data, this one stands out. Podcasts are making their way into the car – of course…
Read MoreNew 2022 Data for Podcasters from NuVoodoo
Podcasting is becoming a big business with a low barrier for entry that can pay handsome rewards to creators with solid content and strategy. Nearly half of the total sample in the NuVoodoo January 2022 Digital Media Study are now using podcasts on a weekly basis. Our sample includes interviews with 3,298 persons, ages 14…
Read MoreConsidering the Consideration Set (and Abandoning “P1”)
Many years ago, a fine radio researcher observed, “Narrow focus yields broad results.” At the time this was said, the researcher was trying to convince the GM of a station to limit the demo of the study under discussion to adults 25-54, rather than persons 12+. Decades later we sometimes see music test screens that…
Read MoreSports Radio vs. Sports Podcasts: Gen Z
It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…
Read MoreA Message From Our CEO
In general, as individuals, we watch events around the world and understand that we’re not generally able do much to affect outcomes. So we watch. We see tragedies caused by nature. We do what we can to help, limited as our ability to help might be. We move on with our lives. A natural disaster…
Read MoreIn-Person Conferences! Country Radio Seminar & Barrett Sports Media
Almost two years to the day of my last in-person conference (which was Talk Show Boot Camp, just days before the world locked down in 2020), last week had Carolyn Gilbert, Jeri Fields (NuVoodoo’s new VP/Research Insights), and me presenting on stage at Country Radio Seminar in Nashville. We were proud to conduct a wide-ranging…
Read MoreBrand Values: Do Consumers Really Care?
Building a brand and establishing how it functions and communicates in the world is hugely important to any business. Companies attempt to align their brand with their target audience to, at the very least, appear authentic to the communities they serve and ultimately drive more sales of their product or service. Branding has evolved over…
Read MoreAre You Playing with a Full Deck?
Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…
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