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Considering the Consideration Set (and Abandoning “P1”)
Many years ago, a fine radio researcher observed, “Narrow focus yields broad results.” At the time this was said, the researcher was trying to convince the GM of a station to limit the demo of the study under discussion to adults 25-54, rather than persons 12+. Decades later we sometimes see music test screens that…
Read MoreSports Radio vs. Sports Podcasts: Gen Z
It was a couple of great days last week for the Barrett Sports Media Summit in NYC. Those who could not attend in person were able to log on to a virtual presentation of the event via the NuVoodoo Conference Cloud. Russ Gilbert and his team did an amazing job bringing the feel and function…
Read MoreA Message From Our CEO
In general, as individuals, we watch events around the world and understand that we’re not generally able do much to affect outcomes. So we watch. We see tragedies caused by nature. We do what we can to help, limited as our ability to help might be. We move on with our lives. A natural disaster…
Read MoreIn-Person Conferences! Country Radio Seminar & Barrett Sports Media
Almost two years to the day of my last in-person conference (which was Talk Show Boot Camp, just days before the world locked down in 2020), last week had Carolyn Gilbert, Jeri Fields (NuVoodoo’s new VP/Research Insights), and me presenting on stage at Country Radio Seminar in Nashville. We were proud to conduct a wide-ranging…
Read MoreBrand Values: Do Consumers Really Care?
Building a brand and establishing how it functions and communicates in the world is hugely important to any business. Companies attempt to align their brand with their target audience to, at the very least, appear authentic to the communities they serve and ultimately drive more sales of their product or service. Branding has evolved over…
Read MoreAre You Playing with a Full Deck?
Last month we looked at a LOT of numbers. Lots and lots of data. And sure, the ‘numbers’ are necessary to allocate resources, run statistical analysis, determine trends and their significance and more. But relying on quantitative methods and data alone can leave a lot on the table. This month’s In the kNOW discusses why including qualitative…
Read MoreRPS 19 Recap: In-Car Audio Systems & Radio Listening
If you missed last week’s webinar where we showed the latest data from NuVoodoo Ratings Prospect Study 19, you can view a recording of the session at nuvoodoo.com/webinars. It’s a massive study conducted last month and includes 3,298 respondents, ages 14-54, across all PPM markets. That wide swath of ages means our sample incorporates parts…
Read MoreRPS 19: Has App Location Tracking Hurt Social Media Usage?
Earlier this month, Facebook took a big earnings hit. NuVoodoo’s Mike O’Connor notes that “Facebook’s parent company, Meta, blamed Apple, saying that Apple’s stricter security measures would cost $10 billion dollars in lost advertising in 2022. That admission is the most concrete data point so far about the impact of Apple’s App Tracking Transparency feature…
Read MoreRPS 19 Headline: Radio Usage While Working Out of Home
Those who commute to a job outside the home are more likely to listen to radio during the workday than listeners working from home. That’s a major headline from NuVoodoo Ratings Prospect Study 19, fielded early last month. We’re presenting results free to the radio industry on February 16 at 1PM Eastern. We are capacity-limited,…
Read MoreNuVoodoo Ratings Prospects Study 19 Preview
We’re getting ready to present NuVoodoo Ratings Prospects Study 19 on Wednesday, February 16 at 1 PM ET/10 AM PT. You can reserve your spot for the free webinar at nuvoodoo.com/webinars. We’ll be maintaining our focus on the type of person likely to say “yes” to Nielsen; we refer to these respondents as “RPS Yes.”…
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