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TIME FLIES WHEN IT TAKES AN ETERNITY How can it be December already? Where did 2021 go? We have been living in COVID world forever. It’s fascinating how we can simultaneously think about how quickly time flies and how interminable phases of our lives can be.  That is certainly true of the last two years.…

We thought the Covid update data we’d written about just before Thanksgiving would be our last NuVoodoo Quick-Turn Study for 2021, but we changed our minds when news of the Omicron variant broke over Thanksgiving weekend. To get an initial read on reactions to the discovery of this highly-mutated new variant, we let the initial…

Last week we showed data from the latest NuVoodoo Quick-Turn Study about Covid vaccination levels, the activities people are ready to resume as we enter the holiday season and their attitudes about masks and vaccination requirements. This study of 2,105 Adults 18+ nationwide from a little earlier this month showed considerable anticipation of lifestyle activities…

As radio looks at relating to audiences across the Thanksgiving holiday and the Christmas shopping season beyond, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms and considerable anticipation of lifestyle activities. These new data were collected November 12-16 and show 75% at least partially-vaccinated,…

The shelves weren’t – middle of the pandemic, no toilet paper in sight and Lysol rationing – empty. But over the last couple of months, we noticed some ‘holes’ – bare spots on shelves where our favorite brand, flavor, or scent would typically live. We saw car lots light on inventory and paid twice as…

As we come upon the Thanksgiving holiday and the Christmas shopping season, a brand-new NuVoodoo Quick-Turn Study of 2,105 Adults 18+ nationwide shows lots of Covid booster doses already in arms. These new data were collected November 12-16 and show 75% at least partially vaccinated, 24% already “boosted” and the number saying they will NOT…

Last week we shared results from a NuVoodoo Quick-Turn Study fielded at the end of last month. The data from this study of 1,855 Adults 18-64 nationwide shows strong anticipation of the upcoming vaccinated holidays, with a 44% plurality saying they’re looking forward to the holidays more this year than last year. With many vaccinated…

A fresh NuVoodoo Quick-Turn Study fielded just a few days before Halloween gives us indicators of what should be an early season for Christmas music. As you’re reading this, we’re already aware of stations that have flipped the Santa switch. To benefit programmers who may not be able to afford a custom study to help…

A brand-new NuVoodoo Quick-Turn Study fielded in the past few days supports the observation we made last week that people feel there’s more traffic on the road now than there was this summer. A fresh sample of 1,855 adults 18-64 nationwide tells the tale: about 40% perceive the traffic in their area has picked up…

It’s that time of year again! It’s the time of year for a little indulgence (aka late-night raids on the trick-or-treat bag, a second piece of pumpkin pie, hot chocolate all-around). But this holiday season won’t be completely ‘back to normal’ for many. Last year many of us shopped and celebrated differently out of necessity.…