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Is Your Playlist Ready for the Fall Book?
The fall book starts September 16, meaning there’s still time to order a fresh library test to impact the book. We’re seeing some interesting movement in song rankings in the NuVoodoo OMT’s (Online Music Tests) that have come back so far this summer. In a number of cases, titles that had been pushed out of…
Read MoreA Reboot the Commute Update: The Delta Variant
We launched the webinar presentations of NuVoodoo Ratings Prospects Study 18 last week. Sessions continue this week and wrap up in early August. Register for the remaining session that works best for you at nuvoodoo.com/webinars: Tuesday, July 27 at 12 Noon EDT Thursday, July 29 at 2 PM EDT Wednesday, August 4 at 3 PM…
Read MoreIn The kNOW: Retail Holidays Offer ‘Prime’ Opportunity
Prime Day has come and gone; early this year. And this year, in particular, we noticed other retailers jumping in and riding the Prime Day coattails. There were articles galore discussing the competing Prime Day deals from Walmart, Target and more. And we were curious to know how these other retailers might fare on a…
Read MoreReboot the Commute With Strong Contesting
Ratings Prospects Study 18 goes public this week with the first of the NuVoodoo Summer Webinar Series slated for Wednesday, July 21 at 1 PM EDT. In less than 45 minutes, we’ll cover topics essential to radio for capitalizing on rising PUMM and PUR levels and leveraging increased average quarter hour ratings. And we’ll stay…
Read MoreJoin in the Fun of Fiesta Hermosa, No Matter Where You Are!
Fiesta Hermosa is back! While stay at home orders prevented this twice-a-year art and music showcase from occurring in 2020, the event that has traditionally attracted tens of thousands of visitors to the beautiful beach city, will return Labor Day Weekend 2021. It’s returning with a couple of (really great) tweaks. While restrictions related to…
Read MoreWelcome Returning Commuters: Reboot the Commute
Two weeks ago we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for morning radio especially; 21% of our June study sample of over 3,000 respondents ages 14-54 say they’ve “gotten out of the habit…
Read MoreSolutions for an Increasingly “Tracking-Free” Environment
Our latest video, part 2 in our series about the declination of individual online and mobile tracking and what it means for digital marketing campaigns today and in the future, will cut through the noise and bring you up to date in an efficient half-hour watch. It’s a 28-minute-deep-dive but worth your time. Watch here.…
Read MoreReboot the Commute: In-Car Audio System Impact
Last week we released initial findings from NuVoodoo Ratings Prospects Study 18 showing increasing numbers of people expecting to resume their commute to work over the coming months. That’s good news for radio, since time spent commuting equals time spent listening to radio for many. Additionally, radio gets better usage and TSL among those working…
Read MoreNews on the Reboot of the Commute
We’ve started crunching the numbers in NuVoodoo Ratings Prospects Study 18 and already see results suggesting radio has reason to be optimistic about increased listening in the months ahead. In many markets, PUMM hit a high for 2021 with the release of the May PPM monthly as states relax COVID restrictions and listeners head back…
Read MoreWhat If You Could Afford a Perceptual Study & An OMT?
“It is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” said Abraham Maslow (better remembered for his “hierarchy of needs”). We’re seeing more music tests going into the field with swollen sets of question groups as programmers try to use a music test to…
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