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Writing Business in the New Abnormal
This time NuVoodoo has spun up a webinar to help folks on the sales side of the building. Marketing in the New Abnormal for radio sales professionals is this Wednesday, August 12 at 1 PM Eastern as part of the RAB’s ongoing Open for Business webinar series. In about 30 minutes, Carolyn Gilbert and I…
Read MoreSelling Radio in the New Abnormal
Less than two months ago, people in the Northeast U.S. were likely to be the most cautious about venturing outside their homes amidst the coronavirus. But, a week’s worth of 12,247 interviews, July 20-26, shows those in the Northeast only slightly less relaxed than those in the Midwest (part of the on-going testing that NuVoodoo…
Read MoreCoronavirus & Radio Sales: Is “Normal” Any Closer?
Remember February? Heck, remember June? Even in the hard-hit northeast, states were allowing more latitude to citizens. Folks were enjoying occasional meals out, visiting with friends, anticipating a return to some greater degree of normalcy. On June 16, extreme concern about coronavirus had dropped to just 30% in the daily testing NuVoodoo began on March…
Read MoreS-t-r-e-t-c-h-i-n-g Promotional Budgets for Fall
In our recent NuVoodoo webinar, “Marketing in the New Abnormal,” along with a look at how listeners’ lives are changing through the pandemic, we dived deep into all aspects of contesting. Knowing that budgets for contesting this fall will be stretched tight (or non-existent), we focused on ways to make the most of whatever resources…
Read MoreMusic Testing & Coronavirus
Thanks to all those who attended the latest NuVoodoo webinar last Wednesday, “Marketing in the New Abnormal.” If you weren’t able to attend, a recording of the webinar lives at NuVoodoo.com/webinars. During the webinar we presented a trove of data concerning how people are feeling about their lives in this uncertain time and how to…
Read MoreDid Music Tastes Shift During Coronavirus?
We’re getting ready to present data from NuVoodoo Ratings Prospects Study XVI, fielded in late June, along with insights gained from our ongoing studies concerning the coronavirus. With so many people adopting different routines since March, it’s natural to believe that their music tastes might have changed. So, we asked the 3,700+ respondents, ages 14-54,…
Read MoreGood News for Radio
Today’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio. Wall Street analysts had expected a decline of 8.3 million jobs and anticipated an unemployment level 19.5% for the month of May. Instead, nonfarm payrolls actually rose by 2.5 million and the unemployment rate fell to 13.3%. Much of…
Read MoreNuVoodoo Media Study: COVID-19 and Radio
As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…
Read MoreOur Next Webinar and Talk Show Tuneout
NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreWho Thinks Radio Station Contests Are Rigged?
We’re just a week away from The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, debuting on Wednesday, September 11. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars. We’ll be diving deep into all things related to contests, promotion and marketing. You can pick…
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