Skip to content
Podcasting
Coronavirus & Radio
While the second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16 (register at nuvoodoo.com/webinars), the more urgent thing on minds around the world is the COVID-19 Coronavirus. In a now on-going nationwide study, NuVoodoo is tracking concern about the spread…
Read MoreNew Ways to Play The Ratings Game
The second installment of our spring webinar series, 2020: New Technology & A New Way to Play the Ratings Game, launches on Monday, March 16. PJ Kling and I will get deep into the data for insights on: What happens to broadcast radio usage when listeners have a connected car? Smart Speakers: Still growing? Any…
Read MoreOur Next Webinar and Talk Show Tuneout
NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreTalk Show Tuneout
NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreNew NuVoodoo Study Reveals That 67% of Americans 14-54 Now Own a Smart Speaker
Good News: Penetration Rate is Accelerating: Up From 60% in June 2020 and 56% in January 2020 Register NOW for NuVoodoo’s Free Webinar, ”How to Get Your Ratings From Here to Vaccinated” at: https://nuvoodoo.com/webinar-signup/ CINCINNATI, OH, January 27, 2021 – NuVoodoo Media Services, a data-driven media marketing, programming and content intelligence provider, announces that it…
Read MoreRatings Prospects Study XV: Preview of Coming Attractions
NuVoodoo Ratings Prospects Study XV is out of the field. This new sample comprises nearly 4,000 persons, ages 14-64, and includes over 3200 interviews 14-54 to trend with our past studies. These new data from across all PPM markets will help stations program and promote effectively for 2020 and beyond: The latest Smart Speaker data.…
Read MoreGroup vs. Local Contesting
Last week’s NAB/RAB Radio Show in Dallas had many signs that radio is thinking differently about its future – which is, of course, a good thing. Around the atria at the Anatole we heard lots of talk about podcasts, Smart Speakers, new personalities and a renewed focus on compelling programming. Inevitably, however, talk returned to…
Read MoreAre Smart Speakers Really THAT Important?
Our latest free webinar, The NuVoodoo Fall 2019 Contesting and Marketing Guide, debuts this Wednesday, September 11. Register now at nuvoodoo.com/webinars because this one’s jam-packed: A review of contesting best practices from the NuVoodoo playbook. What the key advantages of FM are among different format constituencies. The Social Media platforms that your station needs for…
Read MoreBuilding Radio’s Bench: Are We Getting the Best From Today’s Grads?
I’m hip deep in data from NuVoodoo Ratings Prospects Study 14, so I’m glad that our fearless leader, Carolyn Gilbert, has something to share this week: Dr. John Owens of the University of Cincinnati and I collaborated on a project to research how current college students majoring in media and communications and radio professionals perceive…
Read MoreGroundhog Day: What Are YOU Doing Differently?
uVoodoo has led the way in using properly-recruited online samples for media research. We’re working to find the next ways to make opinion-gathering more accurate and efficient, because some things never change.
Read More