All Access Articles

Is Radio Still Relevant?

With a limited number of channels and heavy commercial loads, it seems to us that FM music radio is never going to beat the challengers by playing their game, which is based on music quantity and customizability.

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New/Old Tactics to Increase TSL

These formerly tried-and-true tactics can still provide lift for radio, provided their implementation is updated to use the full width of current technology and that you observe best practices in terms of playing the Nielsen game.

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