Articles

A recording of NuVoodoo’s presentation at Podcast Movement 2022, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” will be posted soon at nuvoodoo.com/webinars. We collected a lot of opinions and a lot of data to build the presentation, starting with a round of qualitative interviews in late July and moving…

Last week found Carolyn Gilbert, Jeri Fields, and me at Podcast Movement 2022. Our presentation, “Six Things That Listeners Love About Podcasts (and Four That Drive Them Crazy)” was well received. For those who couldn’t make it Dallas, we’ll be posting a webinar version of the presentation in the coming weeks at nuvoodoo.com/webinars. Our presentation…

It’s no secret that managing social media is time-consuming. And with the ever-changing algorithms prioritizing the placement of paid content, it can be hard to break through the noise and make it into newsfeeds in the first place. So why bother with organic (non-paid) social media? Why not take the ads-only approach? Establishing an organic…

Marketing and advertising are ultimately about selling goods and services. But when those goods do good in the world, well…we can’t think of anything more satisfying. In this issue’s “Client Spotlight”, we present our client, MiiR, makers of premium stainless-steel vessels for coffee, beer, wine, and food. Nuvoodoo became a proud partner to MiiR at…

NuVoodoo marketing guru PJ Kling and I put the wraps on a series of free webinars entitled “The Wearable Wolf is Coming” a week or so ago. The webinars mined insights from a sample of nearly 5,500 14-54’s across all PPM markets. If you missed the webinar, you’ll find a recording at nuvoodoo.com/webinars. In the…

PJ Kling, Jake Hoefnagel, and I present the last of three live webinars showing the data from the latest NuVoodoo Ratings Prospects Study this Wednesday, August 3 at 2 PM EDT. It’s our 20th twice-annual study focused on ratings-likely respondents across PPM markets updated this June. Grab a spot at nuvoodoo.com/webinars so you can ask…

Huck Finn is one of the oldest music festivals in Southern California, harkening all the way back to those bygone days of 1976. NuVoodoo first started working with the Huck Finn crew during the pandemic, when we streamed a ticketed all-virtual event in lieu of the usual in-person show. Naturally when it came time to…

By some measures, the US economy is already in a recession. By others, it’s all but a forgone conclusion that we’ll be entering one in the coming weeks. Ultimately, the economy is cyclical, and recessions happen regularly over time. For many companies, the knee-jerk reaction is to tighten purse strings, buckle down, and wait it…