Articles

We see this all the time when talking to clients. You’re short-staffed and mentally fried. But, you’ve got a marketing budget and need creative ways to promote yourself or your products. I know…NuVoodoo has a bunch of clients, how about we just tell you what to do and that should work, right? Yes and no.…

I joined NuVoodoo late in 2020 during the pandemic as the VP of business development.  I had been told about the vast experience and amazing reputation the company had in the radio/broadcast industry. Over the last two years, I’ve seen firsthand just how deep our connection with media runs. While I’ve been personally tasked with…

Nielsen’s plan is to replace up to 75% of the PPM panel with the new wearable meters by the end of 2022, with the rest changing in 2023. The new meters use a companion smartphone app to retrieve listening data from the wearable meter and transmit it to the mothership (though an in-home device serves…

With Nielsen planning to convert 50-75% of the PPM panel to the new PPM Wearables by the end of 2022 (and with the balance changing in 2023), it’s time for radio to prepare for the changes ahead. I’ll go back to what NuVoodoo marketing guru PJ Kling said of the coming changes, “Let’s get in…

Nielsen says, “Approximately 50-75% of the panel is expected to convert to PPM Wearables by year-end 2022 with the balance coming in 2023.” While that’s a BIG change in measurement, they’ve done their homework making careful observations of in-tab rate, carry time, undock and docking times for the new wearables. Their data shows all of…

At the All Access Audio Summit last week, NuVoodoo leader Carolyn Gilbert, Jeri Fields (our new VP/Research Insights), and I presented “Re-engineering a 747 at 30,000 Feet.” We started with tips for playing for present-day ratings success – and then pivoted to talking about the future. As Carolyn noted, “We don’t get to write the…

We watched a webinar last week from a major research company enthusiastically touting the rollout of a new piece of technology.  They’d been working on it for four years.  In 2022, this means that it is an old piece of technology. NuVoodoo has traditionally been a company, primarily serving an insular industry where the executives…

National “Take Your Son or Daughter to Work Day” is quickly approaching. In 2022, we celebrate the holiday on Thursday, April 28th, and in a post-pandemic world, things might look a bit different this year. If you are back in an office setting, I encourage you to participate in this tradition as it always seems…

The All Access Audio Summit kicks off on Wednesday this week and NuVoodoo will be there on opening day. “Re-engineering a 747 at 30,000 Feet” is set for Wednesday, April 20 at 1 PM EDT/10 AM PDT. We’re showing the challenges facing radio today, how to play the game at its best for current ratings…