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Good News for Radio
Today’s jobs report from the Bureau of Labor Statistics is a very hopeful sign for radio. Wall Street analysts had expected a decline of 8.3 million jobs and anticipated an unemployment level 19.5% for the month of May. Instead, nonfarm payrolls actually rose by 2.5 million and the unemployment rate fell to 13.3%. Much of…
Read MoreNuVoodoo Media Study: COVID-19 and Radio
As the situation with COVID-19 evolves, Radio’s role is even more important than usual. In an effort to keep the industry informed, NuVoodoo will be tracking both the awareness and concern of Americans, and their usage and dependence on media — especially radio — during this unusual time. NuVoodoo will be generating thousands of interviews over the…
Read MoreOur Next Webinar and Talk Show Tuneout
NuVoodoo Ratings Prospects Study Fifteen incorporated the opinions of nearly four thousand 14 to 64 year-olds. A recording of the first webinar in our spring duo, 20 Things to Put Your Station on Top of the 2020 Ratings, lives on our website. Meanwhile, we’re busy preparing the second installment to launch on Monday, March 16.…
Read MoreWho Thinks Radio Station Contests Are Rigged?
We’re just a week away from The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, debuting on Wednesday, September 11. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars. We’ll be diving deep into all things related to contests, promotion and marketing. You can pick…
Read MoreWhat Are the Best Contest Mechanisms?
School’s back in session in many parts of the country and those that aren’t back yet are in the final throes of summer vacation. At NuVoodoo, we’re getting ready for The NuVoodoo Fall 2019 Contesting and Marketing Guide. It’s our latest free webinar, set to launch after the Labor Day holiday on Wednesday, September 11.…
Read MoreWhy Contests Are So Important
We’re preparing now for our next webinar: The NuVoodoo Fall 2019 Contesting and Marketing Guide, set to launch after the Labor Day holiday on Wednesday, September 11. This new webinar will give deep information for your contesting and marketing plans. You’ll find registration links for any of three sessions of this new webinar at nuvoodoo.com/webinars.…
Read MoreCommercial-Free Cash Powers the Workday
In our last webinar, NuVoodoo Marketing EVP Mike O’Connor, did a great service reminding those attending that – when given a choice of only workday times – respondents are most likely to participate in contests at the start of the workday. He reached back to NuVoodoo Ratings Prospects Study 9, from January 2017 for these…
Read MoreFree Information to Power Your Fall Marketing & Promotions
As you’re reading this, the first installment of the NuVoodoo fall webinar series, “How To Win The Workplace War In 2019,” may be history (it’s scheduled at 11 AM Eastern on August 5). We’ll be turning our attention to preparing the second installment, “The Fall 2019 Contesting and Marketing Guide.” It launches after the Labor…
Read MoreBringing Back At-Work Digital Listeners
We’re in the midst of three opportunities to sit in on the first installment of the NuVoodoo fall webinar series. This first entry is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. Last week we showed that 60% of the…
Read MoreWhat Percentage Listen to Terrestrial At Work?
The NuVoodoo Fall webinar series kicks off this Wednesday, July 24. This first entry in our Fall webinar series is “How To Win The Workplace War In 2019,” based on our latest Ratings Prospects Study of over 3,000 respondents across all PPM markets. We’re starting with the dive into at-work listening because the market for…
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