Articles

Results from NuVoodoo Ratings Prospects Study 24, with responses from over three thousand 14 to 64s nationwide, show that many listeners say they would listen more to content from radio stations on a smartphone app – suggesting those same listeners are not universally aware of station apps. As shown in the chart below, it’s better…

Our 24th NuVoodoo Ratings Prospects Study with responses from 3,188 people ages 14 to 64 nationwide allows us to probe feelings people have about radio stations that may not get researched otherwise. One such prompt was toward the end of the interview when we asked respondents to agree or disagree with this statement, “Other than…

Our latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month with responses from 3,188 people ages 14 to 64 nationwide, provides important updates to the best channels to market to likely ratings participants – especially those who listen to radio at least an hour a day and, thus, have the potential to “move the…

In this article, we share recent NuVoodoo study findings that rank how often B2B prospects use so-called “walled garden” digital apps (requiring logins) to help marketers optimize reach, frequency, and the return on digital ad campaign spend. Targeting B2B prospects presents unique challenges for digital marketers due to the distinct characteristics and behaviors of this…

Studies released by some pundits in the radio business extol that being “free” is why a plurality of listeners say they listen. Data from the latest NuVoodoo Ratings Prospects Study, our 24th, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, replicates that finding, but we think it’s important to…

Implementing geofencing can give B2B marketers a competitive edge. By offering real-time, location-based engagement, businesses can stand out from competitors who rely solely on traditional marketing methods. This innovative approach can help build brand awareness, strengthen relationships with potential clients, and position the company as a forward-thinking leader in the industry. Geofencing industry-specific business conferences…

A sign from the latest NuVoodoo study says the economy isn’t as strong as some economists might try to convince us. Data from our 24th Ratings Prospects Study, fielded last month and including responses from 3,188 people ages 14 to 64 nationwide, indicates people are still feeling the pinch of post-pandemic inflation. In times of…

In a recent NuVoodoo study of 688 business decision-makers, Loyalty Programs commanded the highest combined first-party B2B data capture potential, where 84% of respondents shared their contact information with companies in the past 6 months.  Social Media Platforms and Surveys or Feedback Forms rounded out the top 3.  Both channels have a combined capture potential…

Many listeners – especially those most likely to give radio its report card – already think music radio is widely using AI voices. As consumers, we’re confronted with AI functionality coming into play in all parts of our lives. So, for those of us in the radio business, it’s easy to understand that listeners think…

This article presents findings from a NuVoodoo study on how to effectively capture email addresses from business decision-makers. Key incentives include loyalty programs (55%), discounts/coupons (53%), free trials/samples (51%), competitions/giveaways (50%), and exclusive access (48%). Content marketing, while slightly less effective overall, still appeals to 42% and carries low to no hard costs.  The article…