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Solutions for Marketing to an Increasingly Ad Tracking-Adverse Consumer
Even though consumers have started opting out of ad-tracking, there are new solutions that improve targeting accuracy like never before. NuVoodoo VP of Product Development Mike O’Connor speaks with Tim Johnston, head of the sales team at one of our leading ad technology providers about Semantic Targeting in this short 15 minute mini-webinar. We’re such…
Read MoreAmazon Music Adds “DJ Mode”
Just a week ago I was citing our research confirming listener preference for “live DJ’s” (compared to “canned announcements”) and saying those results “underscore the notion that radio must be more than a playlist.” Later in the week Amazon announced that its #3 music streaming service, Amazon Music, is adding “DJ Mode” – presumably in…
Read MoreRadio vs. Spotify’s “Only You” Experience
Early this year Carolyn and I had the privilege of presenting a study we conducted for the Country Radio Seminar. We were encouraged to direct some of our recommendations to radio’s new competitors – the DSP’s, some of which had representatives in attendance. To them we said, “If it’s just a playlist, then leverage the…
Read MoreNew Research on Live Event Attendance
CDC guidance is allowing vaccinated people a great deal more freedom. Vaccination percentages are increasing. New unemployment claims appear to be diminishing. Companies are making plans to get workers back in the office. The prospect of having more people back in their daily commute is good for radio listening. The prospect of having new businesses…
Read MoreThe CDC Sounded the “All-Clear.” Are Listeners Ready to Get Back to Normal?
NuVoodoo Study just back from the field suggests the transition might take some time
Read MoreWhose Programming Are You Countering?
Radio is not the only heritage medium working hard to find its feet as the world is shifting. Jimmy Kimmel made his traditional appearance last week at the Disney upfronts to roast Disney/ABC and the rest of network TV saying, “CBS is once again calling themselves the most-watched network. Being the most-watched network is like…
Read MoreIn the kNOW – Summer Plans: Will We Stay or Will We Go?
With lockdowns hopefully a thing of the past, we found ourselves curious about what summer plans look like for everyone. Are folks planning to travel or stick close to home? We surveyed over 1,300 Americans and what we found says we’re hopeful, but wary. And maybe not as weary of our ‘new normal’ as you…
Read MoreThe All Access Audio Summit: The Case for Virtual Events
In the “before times,” conferences and meetings were part of the annual plan. Getting together. Learning together. Eating and drinking together. Spending lots of money. This past year has helped us focus on the actual purpose of the events that people consider attending, and we’ve found some real benefits to the virtual event – and…
Read MoreAre Gen Z’s Really Different than Millennials?
Recent discussions with programmers and managers have more than once turned to whether or not to include under-25’s in targeting. For decades, 12-24’s have been the youthful edge insurgent Top 40s employed to topple heritage hit music outlets – and that playbook has been repeated in rock, urban and other formats. But we think it…
Read MoreThe Top-Testing Slogan Is …
It’s no big secret. Every time we’ve gotten a chance to test the desirability of some variant of the slogan, “Music that makes you feel good,” it scores near the top of the ranking. And why wouldn’t it? Academic studies have shown that any music you really like will improve your mood. All music radio…
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