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PPM Wearables: The Importance & Pitfalls of Contests
With Nielsen planning to convert 50-75% of the PPM panel to the new PPM Wearables by the end of 2022 (and with the balance changing in 2023), it’s time for radio to prepare for the changes ahead. I’ll go back to what NuVoodoo marketing guru PJ Kling said of the coming changes, “Let’s get in…
Read MorePPM Wearables: Let’s Get in Front of It
Nielsen says, “Approximately 50-75% of the panel is expected to convert to PPM Wearables by year-end 2022 with the balance coming in 2023.” While that’s a BIG change in measurement, they’ve done their homework making careful observations of in-tab rate, carry time, undock and docking times for the new wearables. Their data shows all of…
Read MoreProgramming No Longer a Zero-Sum Game
It’s time to rethink station music test samples – and it’s time to rethink programming strategy. If you’ve been paying attention to the research we’ve released at NuVoodoo (or that which nearly all of our competitors have released) so far this year, it’s apparent that broadcast radio is facing deeper challenges than ever before in…
Read MoreRebuilding Radio Stations as Brands
At the All Access Audio Summit last week, NuVoodoo leader Carolyn Gilbert, Jeri Fields (our new VP/Research Insights), and I presented “Re-engineering a 747 at 30,000 Feet.” We started with tips for playing for present-day ratings success – and then pivoted to talking about the future. As Carolyn noted, “We don’t get to write the…
Read MoreSurviving Change May Require Introducing Even MORE Change
We watched a webinar last week from a major research company enthusiastically touting the rollout of a new piece of technology. They’d been working on it for four years. In 2022, this means that it is an old piece of technology. NuVoodoo has traditionally been a company, primarily serving an insular industry where the executives…
Read MoreHappy “Bring Your Son or Daughter to Work Day”
National “Take Your Son or Daughter to Work Day” is quickly approaching. In 2022, we celebrate the holiday on Thursday, April 28th, and in a post-pandemic world, things might look a bit different this year. If you are back in an office setting, I encourage you to participate in this tradition as it always seems…
Read MoreRe-engineering a 747 at 30,000 Feet
The All Access Audio Summit kicks off on Wednesday this week and NuVoodoo will be there on opening day. “Re-engineering a 747 at 30,000 Feet” is set for Wednesday, April 20 at 1 PM EDT/10 AM PDT. We’re showing the challenges facing radio today, how to play the game at its best for current ratings…
Read MoreNew PPM Wearables to Replace up to 75% of the Panel by Year’s End
Nielsen officially introduced their new PPM wearables in a webinar just before April Fool’s Day and the NuVoodoo team gathered this past week to compare notes about the webinar. You’ll find a 15-minute video of the conversation on YouTube. The conversation included NuVoodoo owner and president, Carolyn Gilbert, our marketing gurus, Mike O’Connor and PJ…
Read MoreWhat a Week: PPM Wearables and CRS 360
Nielsen officially introduced their new PPM wearables last week (to augment/replace the pager-style PPM 360 meters). Panelists will soon have the option to wear the new Nielsen meter configured as a: Wristband (to complement the watch/smartwatch/Fitbit they’re already wearing) Pendant (because carrying the old design pager doesn’t make you look weird enough in 2022) Clip-on…
Read MoreI Stream, You Stream, We All Stream with Live Streams
Wise or not, America is reopening, ending mask mandates, and essentially returning to what was once loosely defined as “normal.” Even with pandemic restrictions loosening, (at least for the moment), it’s hard to deny that the media landscape has shifted dramatically in the time since we all learned words like “social distancing” and “hydroxychloroquine,” while…
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